FLUSHING, N.Y., August 2, 2023 – The USTA as we speak introduced that it and Gray Goose® Vodka will lengthen one of many longest-running spirits partnerships in sports activities, as the 2 rejoice 17 years collectively in 2023 by renewing the landmark partnership that launched one of many premier signature cocktails in sports activities and occasions, the Honey Deuce.
The renewal marks one other yr that Gray Goose would be the Official Vodka of the US Open and serve the official signature cocktail of the event, the Honey Deuce. The US Open and Gray Goose first partnered in 2007 and have since bought greater than 1.8 million Honey Deuce cocktails, together with a record-breaking 405,000 in 2022.
In 2023, Gray Goose may have branded cocktail bars in 4 places on-site on the USTA Billie Jean King Nationwide Tennis Middle: the Meals Village, Grandstand Stadium, Louis Armstrong Stadium’s concourse and two on the promenade stage of Arthur Ashe Stadium, doubling the variety of ‘Honey Deuce Specific’ entry factors on the principle stadium’s higher stage.
The Honey Deuce will proceed to be served in a commemorative memento cup, that includes the names of previous US Open singles champions. For a second yr, Gray Goose is providing ready-to-drink Honey Deuce signature cocktails that can even be accessible for at-home supply in choose markets with the “Honey Deuce Specific” kits.
“Our partnership with Gray Goose is exclusive and standard-setting in various methods,” mentioned Deanne Pownall, Managing Director, Company Partnerships, USTA. “Gray Goose was the primary spirits model to grow to be an official US Open accomplice. It was groundbreaking to introduce a US Open signature cocktail and the Honey Deuce continues to evolve and exceed expectations. Over the previous 17 years, Gray Goose’s assist of the event and modern spirit has helped to drive our collective success. We’re thrilled to rejoice this renewal and stay up for many extra years of partnership.”
“Gray Goose is thrilled to carry the Honey Deuce again to New York for its seventeenth yr because the official signature cocktail of the US Open,” mentioned Aleco Azqueta, VP Advertising. “Since 2007, we’ve been proud to be part of almost two million toasts to excellence and best-in-class tennis at Arthur Ashe stadium. The Honey Deuce has grow to be an integral a part of the US Open expertise for thus many followers, and we stay up for proceed making historical past with our companions on the USTA for a few years to come back.”
The 2023 US Open begins with Fan Week on August 22, with the principle draw operating August 28-September 10.
