of revenue for mother or father firm Endeavor.
Endeavor held an earnings report name on Tuesday, the place it revealed
that its owned sports activities properties — led by the UFC — generated 1.3
billion in income in 2022, which is $224.1 million extra (20
p.c) than 2021. In line with a
abstract posted by Endeavor, “progress for the 12 months was pushed by
elevated media rights charges at UFC, in addition to higher sponsorship,
licensing, business PPV and occasion associated income from extra UFC
occasions with stay audiences.” Different sports activities properties owned by the
firm embody Skilled Bull Riders and 10 minor league
baseball franchises.
“All 21 UFC occasions with stay audiences offered out, persevering with a 29
occasion promote out streak since getting back from the pandemic. UFC posted
its finest sponsorship 12 months ever in 2022, unlocking new classes
and stock to achieve a fan base that grew double digits over 2021
within the U.S,” Endeavor CEO Ari Emanuel stated on the decision
(transcription through
MMAFighting.com)
“It additionally continues to be an business chief in digital engagement.
UFC’s social media accounts now have over 220 million followers
mixed. TikTok followers alone grew 55 p.c 12 months over
12 months.”
Endeavor CEO Jason Lublin elaborated on the sponsorship progress for
the UFC.
“UFC additionally had its highest sponsorship gross sales within the firm’s
historical past,” Lublin stated. “We added a number of new sponsors to our roster
like V-Chain, New Amsterdam Vodka, and Undertaking Rock. We additionally
launched new classes just like the official business truck, the
official regulation agency, and the official ready-to-drink companions of the
UFC.”
In line with Lublin, the UFC set 11 enviornment information for highest
grossing occasions, which included the two-highest grossing UFC Battle
Evening occasions in promotion historical past — each on the O2 Area in London.
Whereas the UFC has held a majority of its Battle Evening playing cards on the
UFC Apex in Las Vegas for the reason that onset of the pandemic, Lublin
expects the group to hit the street extra within the coming
12 months.
“At UFC, we anticipate the identical complete variety of occasions however with
extra U.S. occasions outdoors of our APEX enviornment, extra worldwide
occasions and general extra marquee occasions, all which carry a better
price construction,” Lublin stated. “This in flip impacts margins.”
