UFC broadcasts new partnership with Logan Paul, KSI
It’s one thing UFC followers by no means thought they’d see.
Dana White and the UFC have partnered with a Paul brother.
In response to a press launch despatched out on Tuesday, Logan Paul and KSI’s drink model, PRIME, is now the official sports activities drink associate of the UFC.
“We’re excited to call PRIME the Official Sports activities Drink of UFC and an official associate of the UFC Efficiency Institute,” mentioned White through the press launch. “Logan and KSI have labored arduous to construct PRIME into the best-tasting, hottest sports activities drink available on the market. With their huge social media following and UFC’s international attain, we’re going to get the PRIME model in entrance of tons of of hundreds of thousands of followers all around the world. Whether or not you’re knowledgeable athlete or in case you simply love figuring out, PRIME ought to be your first selection for a go-to sports activities drink.”
Paul had teased an announcement on Monday main some followers to marvel if he was signed with the UFC, however after all, that isn’t the case.
White’s ideas on Jake Paul, Logan’s brother, are not any hidden matter. The pair have gone forwards and backwards with one another on social media for years so it’s fascinating to see if that can settle down now that Logan and White are in a enterprise partnership.
“I’ve been a fan of UFC for so long as I can keep in mind, so having the chance to associate with them and amplify the PRIME model is a test off the bucket checklist,” mentioned Logan within the press launch. “Collectively, we’re a world powerhouse and this collaboration is bound to increase far past the Octagon with a chance to present again within the course of with the UFC Basis.”
