UFC, the world’s premier blended martial arts group and a part of TKO Group Holdings (NYSE: TKO), along with Monster Power, the power drink icon, in the present day introduced a multiyear renewal of their long-standing partnership wherein Monster will proceed to function the unique world Official Power Drink of UFC.
The settlement, the third consecutive partnership renewal between UFC and Monster, continues to construct upon a relationship that started in 2015 and has change into one of the crucial profitable model partnerships in sports activities. The settlement additionally marks the biggest sponsorship deal within the historical past of each corporations.
“Monster has been an unimaginable associate to work with through the years,” stated UFC President and CEO Dana White. “The Monster emblem has been a fixture within the Octagon for a decade—actually proper in the course of our largest occasions. While you consider UFC, you consider Monster. Monster is enthusiastic about this sport, they usually love the UFC model. We recognize their continued assist and sit up for all the unimaginable occasions we’ll placed on collectively within the years forward.”
“For practically a decade, Monster Power and UFC have constructed one of the crucial impactful partnerships in sports activities,” stated Monster Power Co-CEO and Chairman of the Board Rodney Sacks. “This historic renewal marks the largest sponsorship deal in our historical past and the biggest in UFC historical past. UFC is probably the most dynamic fight sports activities group on the planet, and its athletes embody the aggressive persona, the uncompromising ardour, and the relentless drive to succeed–that’s Monster’s DNA. Collectively, we’re excited to maintain elevating the bar and fueling the subsequent era of UFC champions and followers.”
Underneath the phrases of the renewal, Monster Power will proceed to get pleasure from heart canvas placement contained in the world-famous Octagon® at UFC’s largest occasions, together with Pay-Per-Views and Battle Nights, in addition to all episodes of the favored dwell struggle collection Dana White’s Contender Collection, the groundbreaking actuality collection The Final Fighter, and Highway to UFC, the match for Asia’s high MMA prospects.
Followers also can anticipate to proceed seeing the enduring Monster Power drink can within the arms of Monster Power-sponsored UFC athletes throughout pre-and post-event press conferences and post-fight official selections within the Octagon.
By means of UFC’s far-reaching world footprint, Monster Power can have significant model visibility inside an estimated 975 million households in 170 international locations that obtain UFC’s broadcasts.
