Titleist introduces next generation AVX ball - Golf News

The brand new Titleist AVX golf ball has been reengineered from core to cowl to extend efficiency on each shot, delivering longer distance tee to inexperienced, extra greenside spin and management and even softer really feel.

Accessible in professional outlets and golf retailers from February 2, the brand new AVX builds on its distinctive mixture of outstanding distance and extraordinary really feel by means of developments to each layer of the golf ball.

Relative to Professional V1, Professional V1x and Professional V1x Left Sprint, the brand new AVX maintains its positioning because the decrease flying, decrease spinning and softer feeling efficiency choice.

“Once we ask golfers what they need extra of, the reply is normally greenside spin,” stated Jeremy Stone, Vice President, Titleist Golf Ball Advertising. “New AVX is exclusive as a result of not solely had been we capable of give golfers extra spin and management across the greens, however we had been additionally capable of enhance on AVX’s strengths. Golfers are going to search out the brand new AVX is a greater golf ball throughout all efficiency attributes whereas nonetheless staying true to its unique lengthy and comfortable id within the Titleist line-up.”

AVX PERFORMANCE & TECHNOLOGY

HIGH GRADIENT, HIGH SPEED CORE The following era AVX contains a new excessive gradient, excessive pace core which gives longer distance from tee to inexperienced together with exceptionally comfortable really feel. This is similar excessive gradient core expertise present in Professional V1 and Professional V1x, which helps scale back lengthy recreation spin with out sacrificing greenside spin and management.

“Once we discuss in regards to the gradient of the core, we’re speaking about stiffness because it radiates from the centre of the core to the outermost layers of that core,” stated Mike Madson, Vice President, Titleist Golf Ball R&D. “With AVX’s core reformulated for a better gradient, we’re capable of give golfers extra of that low spin and lengthy distance with their lengthy irons and hybrids, which is massively vital to the AVX participant.

HIGH-FLEX CASING LAYER, SOFTER URETHANE COVEROver the highest of AVX’s excessive gradient core, a brand new skinny, high-flex casing layer reduces extra spin within the lengthy recreation, whereas a brand new softer urethane cowl designed for AVX delivers elevated spin and stopping energy with the scoring golf equipment. Interactions between the core, casing layer and canopy give Titleist engineers the power to handle spin numbers optimally all through the bag.

“With three-piece building golf balls, one of many actual advantages is the hard-over-soft and soft-over-hard relationships which permit us to manage spin in numerous elements of the sport,” Madson stated. “For instance, when there’s a very high-speed affect situation, the duvet goes to play much less of a task throughout that collision. Most of what’s interacting with the membership face is that stiff casing layer and that comfortable core, which is a hard-over-soft relationship. When you will have hard-over-soft, it drives spin down.

“Conversely, on photographs across the inexperienced, the affect with a wedge is a decrease pace collision or extra of a glancing blow the place the interplay is primarily between the duvet and the casing layer. When you will have that comfortable cowl over that stiff casing layer, that soft-over-hard relationship drives spin up. This helps give AVX golfers the space they take pleasure in on the high finish of their luggage in addition to the greenside spin they search with their wedges.”

OPTIMISED AERODYNAMICSA new 346 quad dipyramid catenary dimple design gives the brand new AVX with a piercing trajectory and helps golfers hit their most popular low flight window. This additionally helps preserve AVX’s separation between Professional V1 because the lowest-flying urethane providing within the Titleist golf ball household.