When you had been an artist and golf was your canvas, what would you paint? Would you retain issues plain and white or would you add your individual splash of shade?
Golf and, by extension, golf footwear, has largely compelled golfers right into a shoe-shaped field of expressionless monotony. There’s sufficient boring footwear on the market for all of us.
What in case your footwear could possibly be an extension of your persona and love for the sport relatively than merely the means that can assist you plod across the golf course?
For many years, golf has been boring. Expressionless. Mundane. Eastside Golf is hoping to vary that (and invite extra golfers into the fold) with their newest collaboration with NIKE.
Entitled “Everybody’s Recreation”, the two-shoe assortment performs on the clean canvas theme. The all-white sneakers include six totally different NIKE swooshes so you may make the sneakers your individual.
When you had been an artist and these sneakers had been your canvas, how would you make them your individual?
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“I believe there’s been campaigns earlier than within the golf trade which have used these phrases, whether or not it was “get golf prepared” or “make golf your factor”, and it’s actually extra of our perspective was like, “you personal this!”” stated Earl Cooper, Co-founder of Eastside Golf.
“Who’re we to outline what a golfer is, and who’re we to say, ‘Oh, you must have a handicap to be a golfer’? You can be somebody that simply enjoys, you realize, mini golf, or Topgolf, or watching YouTube movies, or no matter it could be. It’s like, actually simply needed to really feel such as you personal a chunk of this recreation, and that bled into the best way the sneakers had been designed.”
Eastside isn’t simply promoting sneakers. They’re promoting the concept regardless of who you’re, what you seem like or what your capability is, you’ll be able to personal a chunk of this recreation.
“I believe that is actually giving individuals a chance to inform their story, no matter that could be. So I’m extra enthusiastic about listening to how individuals put on, seeing how individuals model it,” Cooper continued.
“Some individuals could put on one of many swooshes and never the opposite swoosh. Or put on, you realize, two swooshes, however totally different colours, proper? Like it might get loopy. There’s so many various interchangeable methods and kinds and level of views.”
The canvas on which golfers can affix their persona is the NIKE Air Max 1 G and NIKE Zoom Victory Tour 3. Traditionally, Eastside’s collabs have taken place on Jordan Model sneakers, not NIKE silhouettes.
This step in Eastside’s budding partnership with the Swoosh additional signifies the expansion of the model, and the efficiency of the mission.
“We take a look at ourselves as leaders on this area, but in addition acknowledge the duty that we have now and never simply be a cliche, however actually have true impression, true change, but in addition, you realize, actually simply be a legit model with nice items and nice merchandise,” stated Cooper.
“I believe greater than something, if somebody seems to be at that shoe and says, ‘You understand what, I really feel like this recreation is for me, and that I personal a chunk of this recreation’, that’s success.”
The publish These Footwear Have a Story to Inform appeared first on MyGolfSpy.
