Tennis Channel and racquet-sports gear retailer Tennis-Level have entered a multiyear e-commerce settlement providing premium tennis clothes, gear and equipment to the community’s passionate tennis fan base. The partnership consists of the launch of a white-label tennis and pickleball store on the channel’s www.tennis.com, the game’s largest on-line platform, and a brand new merchandise web site at www.tennisshop.com, which is able to launch at the moment throughout Roland Garros- essentially the most prestigious clay-court occasion in tennis and one in every of its 4 Grand Slam occasions.
“This is step one in seamlessly bringing collectively a multi-media tennis platform and ecommerce, and we predict the tennis followers will like it.”
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Followers who frequently use Tennis Channel’s web site to comply with event attracts, scores, and stay and on-demand matches now have the prospect to buy tennis and pickleball merchandise in an simply accessible, unparalleled house that’s tailor-made to the positioning’s signature design. The brand new e-commerce options vastly improve the customer expertise and produce collectively Tennis Channel and Tennis-Level, two of the industries’ most-visited locations.
Tennis Channel, as the game’s media dwelling, will assist the brand new store with promotion throughout its tv, digital and social media platforms. Amongst different efforts, it will embody studio segments dedicated to TennisShop.com throughout event protection, on-air reminders, branded content material, on-line billboards, and social integrations.
“Tennis-Level is actually the perfect associate in serving to Tennis Channel launch and notice the fullest potential of TennisShop.com,” stated Ken Solomon, President, Tennis Channel. “We share strikingly related philosophies in media and e-commerce. Each organizations develop the sports activities we serve by means of relentless innovation and the harnessing of latest applied sciences to make tennis extra accessible and pleasing to extra folks than ever earlier than. We’re excited to mix our complementary strengths in creating and creating new breakthrough international alternatives collectively.”
Tennis-Level, a fan-trusted model with a world footprint, presents a strong www.tennis-point.com retail web site that reads like a who’s who of essentially the most recognized and extensively used manufacturers by skilled and leisure tennis gamers world wide. A small sampling of merchandise obtainable on the positioning embody racquets from Wilson, Babalot, Head and Yonex; sneakers from adidas, Nike, Ok-Swiss and Asics; attire from Fila and Lacoste; and pickleball paddles from JOOLA, Gamma and Onix. Tennis-Level’s skilled buyer care workforce will assist Tennis.com prospects to make sure distinctive service.
“Our companions at Tennis Channel share our ardour to develop the sport and it’s thrilling to deliver collectively two international manufacturers and create a singular expertise for tennis followers,” stated Colleen Leonard, Chief Model Officer, Signa Sports activities United. “This is step one in seamlessly bringing collectively a multi-media tennis platform and ecommerce, and we predict the tennis followers will like it.”
Tennis Channel additionally plans to introduce a private-label line of merchandise devoted to the community’s distinctive model. Completely obtainable on TennisShop.com, the product line is predicted to launch in 2024.
The partnership is a primary for Tennis Channel’s mum or dad firm Sinclair Inc., which continues to discover revolutionary methods to interact shoppers by means of their passionate communities.
