Tennis Canada was one in every of a number of southern Ontario-based sports activities organizations to obtain Authorities of Canada help, by the Federal Financial Improvement Company for Southern Ontario (FedDev Ontario), to drive tourism to the realm.
At this time, the Honourable Judy A. Sgro Member of Parliament for Humber River−Black Creek, visited Sobeys Stadium, the house of the Nationwide Financial institution Open offered by Rogers in Toronto, to make the announcement and tour the power, which is about to host the world-renowned ladies’s skilled tennis tour, the Ladies’s Tennis Affiliation (WTA), from August 4-12.
Tennis Canada allotted the $250,000 in the direction of the execution of its bespoke focused marketing campaign for the Nationwide Financial institution Open in Toronto, which has the tagline The Better of Ladies’s Tennis. The marketing campaign displays the energy of the ladies’s sport and emphasizes: It’s not the very best of girls’s tennis, it’s the very best of tennis, interval. True to that message, its soundtrack is Canadian icon Shania Twain’s empowering 1999 hit “Man! I Really feel Like A Lady!”
The marketing campaign helps develop the globally acknowledged occasion whereas attracting extra home and worldwide vacationers to the area, leading to vital spillover advantages for the native financial system. Yearly, the Nationwide Financial institution Open occasions in Toronto and Montreal see tens of hundreds of thousands of {dollars} in vacationer spending and attain a mixed 87 million viewers.
QUOTES
“Sports activities tourism performs an important position in boosting native economies by attracting guests from throughout, leading to alternatives for development throughout the area. Our authorities is glad to help sports activities organizations, like Tennis Canada, that are working exhausting to create thrilling occasions and experiences throughout southern Ontario.”
The Honourable Filomena Tassi, Minister liable for the Federal Financial Improvement Company for Southern Ontario
“Southern Ontario’s tourism sector is an extremely essential financial driver and supplies jobs for Canadians from all walks of life. Via the Tourism Development Program, the Authorities of Canada is supporting organizations like Tennis Canada. As we proceed to spend money on the sector, we are going to assist deliver extra home and worldwide guests to the area to find all that it has to supply.”
The Honourable Soraya Martinez Ferrada, Minister of Tourism
“Every year hundreds of sports activities lovers come to Toronto to participate within the vitality and pleasure of Tennis Canada’s Nationwide Financial institution Open offered by Rogers. Making certain key occasions like this one proceed to draw native and worldwide followers permits the tourism sector and native financial system to thrive. Our authorities is proud to help organizations like Tennis Canada which are doing this essential work.”
The Honourable Judy Sgro, Member of Parliament for Humber River–Black Creek
“We’re very grateful for the monetary help given to us by the Authorities of Canada and FedDev Ontario through the Tourism Development Program. This has allowed us to develop our attain to new audiences and, in flip, appeal to new followers to attend the Nationwide Financial institution Open offered by Rogers in Toronto. We’re very happy with this 12 months’s marketing campaign, which emphasizes our continued deal with gender fairness within the sport. We’re certain it should develop our capacity to draw tourism and, subsequently, drive financial worth.”
Gavin Ziv, Chief Government Officer, Tennis Canada
