SuperSpeed, which I feel is truthful to say was the primary swing velocity coaching system, has sued The Stack System, a competitor based by famous golf biomechanist Sasho Mackenzie and Marty Jertson, a long-time PING engineer and Tour competitor, for false promoting.
SuperSpeed and its representatives declare that The Stack System has engaged in a advertising and marketing marketing campaign to mislead customers concerning the real-world good points its product produces.
It’s price mentioning that members of the MyGolfSpy Employees and our neighborhood members have used The Stack System, SuperSpeed, and Rypstick, a 3rd competitor.
Our expertise (and that of our neighborhood members) suggests that every one three instruments work. As with many issues in golf, the one which’s best for you doubtless is dependent upon your funds, your use case, and extra typically, your desire.
The bigger level is that when golfers persist with this system, any of the three are prone to ship extra swing velocity.
That stated, this difficulty isn’t about whether or not or not the Stack System works; it’s completely about whether or not it really works in addition to the corporate’s advertising and marketing implies.
SuperSpeed’s Grievance
You possibly can learn the complete criticism on the backside of this publish, however the laundry record of complaints asserts that (amongst different issues):
Stack System’s [sic] produces inflated metrics later used to, [sic] mislead and deceive customers.
Stack System’s advertising and marketing supplies inflate obvious swing velocity and distance good points by means of selective presentment of knowledge with out qualification that purported good points are usually not the consequence, in complete or half, of its coaching protocol and merchandise.
little bit of the remainder of the record revolves across the The Stack’s algorithms, the language the corporate makes use of to explain swings, and whether or not it’s affordable to assert a “actual consequence”, “actual achieve” or that outcomes are “confirmed within the discipline” when distance achieve claims are usually not measured after a drive at a golf course or driving vary.
Semantics or gotcha? That’s for the court docket to determine.
There are additionally some particular examples of Stack System social media posts that SuperSpeed and its representatives consider to be deceptive (you’ll discover these embedded within the criticism).
The criticism (embedded beneath) is a fairly fast learn, so I encourage you to have a look.
What SupersSpeed Desires
So far as what SuperSpeed hopes to get out of that is involved …
Along with the requisite stop and desist stuff, SuperSpeed is looking for:
A judgment that the Stack System has disseminated false and/or deceptive data in violation of federal and Illinois regulation.
The deletion of all false promoting distributed and recall of all packaging containing false promoting and a requirement that Stack System difficulty notices (written or in any other case) to that impact to all present distributors and retailers of its merchandise and all distributors with whom Stack System has executed enterprise prior to now eighteen months.
Written affirmation inside 30 days of an injunction detailing the style and kind wherein Stack System has complied.
An order that Stack System disseminate corrective promoting informing customers, the commerce, and the general public of Stack System’s illegal conduct.
And it wouldn’t be a lawsuit with out financial reduction within the type of:
3X all income obtained by Stack System because of its illegal actions.
3X all damages sustained by SuperSpeed (because of Stack System’s actions)
The price of the motion
All affordable lawyer charges
All different reduction to which SuperSpeed are entitled and such different or further reduction as simply and correct.
To clarify why SuperSpeed has filed go well with, the corporate’s lawyer supplied the next assertion:
Ideas for the Street
Market share information for the swing velocity coaching area isn’t available, but it surely’s protected to imagine that The Stack System has wolfed up a good portion of what would in any other case have been SuperSpeed enterprise.
The elevated competitors might not be working to the corporate’s profit.
Whereas an precise court docket may sometime render the one verdict that issues (there are not any ensures this goes to trial), there’s absolutely to be a superb bit of debate within the court docket of public opinion as as to whether SuperSpeed has a respectable trigger for criticism or if this is perhaps a case of bitter grapes over a competitor constructing a greater mousetrap.
Have you ever used The Stack System? If that’s the case, do you are feeling you had been misled?
SuperSpeed LLC v. The Stack System GP, Inc. and The Stack System, LP
MyGolfSpy has reached out to representatives of The Stack System for remark, however didn’t hear again as of the time of publish.
The publish SuperSpeed Sues The Stack System For False Promoting appeared first on MyGolfSpy.
