There will likely be a brand new, contemporary model on the grid because the Stake F1 Crew makes its debut initially of the 2024 season. Stake, the world’s main betting, leisure and way of life model, will grow to be the crew’s unique Title Accomplice for the 2024 and 2025 seasons, taking on the unique naming rights of the crew and establishing a first-of-a-kind model presence in Components One.
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The unprecedented transfer continues the profitable partnership established in 2023 and can define new beginnings for the F1 Crew, which is able to compete on this new id in 2024 and 2025. The partnership’s fan-centric focus will even be complemented by Stake’s takeover of the crew’s social media handles as @stakef1team, reflecting the squad’s new branding.
Stake F1 Crew will start a brand new, dynamic and thrilling period that breaks away from standard sports activities and leisure sponsorship ideas. It goals to redefine advertising and marketing activations excitingly, leaving no custom untouched and difficult the established order. On this revolutionary method, pleasure is the brand new forex for what guarantees to be one of the vital partaking groups on the grid. Stake F1 Crew is crafted to maintain the followers entrance and centre– by bringing a contemporary perspective on the intersection of sports activities and leisure.
Based in 2017 by a gaggle of expertise and betting business entrepreneurs, Stake has established itself as a number one presence in sports activities and leisure ever since. Stake’s involvement in Components One additional strengthens the model’s various roster of companions, together with Canadian celebrity Drake, Everton Soccer Membership, the UFC, and plenty of extra.
In 2023, the model’s inaugural 12 months within the Components One ecosystem, Stake already made its mark by way of a sequence of distinctive activations targeted on cross-collaboration with its different present model partnerships. Having efficiently reached a broad demographic that extends effectively past the normal Components One fan base in its debut 12 months, Stake is planning a sequence of high-profile experiences to happen in the course of the 2024 F1 calendar – beginning with the eagerly awaited launch of the brand new C44 in February.
Alessandro Alunni Bravi, Crew Consultant:
Final season represented the beginning of Stake’s journey in Components One, and the model’s new function headlining Stake F1 Crew represents the pure and thrilling subsequent step on this path. Stake efficiently tapped into Components One’s rising fan base to reinforce its neighborhood and launched a brand new viewers to the game, benefiting our crew and everybody else in F1. We had the chance to take part in unbelievable activations with a few of Stake’s ambassadors, together with Argentine soccer legend Sergio Aguero and Indian-Canadian rapper Karan Aujla. 2024 will likely be a brand new web page and the possibility to do extra, higher, and attain even farther: we’re wanting ahead to an much more thrilling calendar of occasions on this new season.
Edward Craven, Co-Founding father of Stake:
We’re thrilled with the chance to carry an electrifying and brand-new id into our Components One crew, kickstarting the F1 season with a daring crew identify, Stake F1 Crew. Fuelled by a deep ardour for velocity, innovation, and pushing boundaries, we’re ideally positioned to take the crew to unprecedented heights from 2024 and past. The upcoming years will likely be thrilling, with some mind-blowing activations deliberate to redefine pleasure on and off the observe. So, brace yourselves and keep tuned because the Stake F1 Crew accelerates in the direction of an thrilling future!
Akhil Sarin, Chief Advertising and marketing Officer of Stake:
The previous season has been a testomony to the advertising and marketing and media worth that Stake has dropped at the F1 crew, particularly inside the digital panorama. The primary part of this partnership has succeeded in growing world model consciousness for all stakeholders. At Stake, we’re ready to take the crew’s attain, fanbase and visibility to unprecedented ranges. Our technique will ship unforgettable experiences highlighting our unwavering dedication and dedication to innovation, leisure, and world connectivity.
