Sports activities Influence, the award-winning unbiased sports activities PR, Advertising & Sponsorship company specialising in golf, has appointed skilled sports activities trade government Nick Addecott as its Chief Advertising Officer to drive strategic initiatives and improve the company’s bespoke marcoms companies to shoppers worldwide.
Addecott, who is predicated in London and has earlier golf trade experience with the company’s longest serving shopper, Wilson Golf, has assumed the position of directing PR, advertising and marketing, and sponsorship methods to ship standout protection and publicity throughout all media platforms.
He has greater than 20 years of senior administration and board stage expertise on his resume having labored as Managing Director for WSM Communications and extra not too long ago as a Director for Maverick Sports activities & Leisure the place he oversaw the creation of sponsorship methods and activation campaigns for a few of the world’s most well-known manufacturers and sporting personalities.
Nick is extremely skilled in sports activities know-how, digital options, and social media, with a confirmed observe file within the trade. He has held key positions, together with head of worldwide partnerships at Tappit and extra not too long ago as Product Gross sales Specialist with Sony’s sports activities enterprise, Pulselive.
“We’re excited to have Nick be part of our crew, as his in depth expertise in sports activities advertising and marketing and sponsorship really stood out,” mentioned CEO Natalie Collard. “With a median shopper retention price of over 12 years, we take nice delight in delivering excellent outcomes for a few of the most prestigious manufacturers in golf. We’re additionally dedicated to repeatedly enhancing our companies, and Nick will likely be a key contributor to our ongoing progress,” she added.
Commenting on his appointment, Nick mentioned: “I’m delighted to be becoming a member of Sports activities Influence and sit up for working with the company’s spectacular portfolio of premium manufacturers.
The crew has constructed robust relationships with its shoppers and media companions and I need to help the continued success of the company with some refreshing concepts designed to raise model reputations and develop gross sales.”
The transfer follows a interval of continued enlargement for the company. Current new enterprise acquired features a PR position for each Solar Mountain and model new shoppers New Steadiness Golf throughout Europe, in addition to an enlargement of the company’s present PR and business position with long-term companions Wilson Golf into Scandinavia.
Since 2001, Sports activities Influence has delivered bespoke advertising and marketing communications companies to shoppers throughout the globe. Specializing in golf whereas extending its experience to soccer, rugby, tennis, and snowboarding, the company crafts rigorously thought-out methods, in addition to advises on tactical promoting and cost-effective sponsorships to ship standout publicity.
Among the many world manufacturers and venues represented by Sports activities Influence by way of worldwide media relations, efficient storytelling and strategic communications recommendation are Model Fusion Worldwide, Crail {Golfing} Society, Duca del Cosma, Galvin Inexperienced, Golf’s Biggest Holes, KBS, Meldrum Home, Motocaddy, New Steadiness Golf, Prostate Most cancers UK, Solar Mountain and Wilson Golf.
Extra particulars in regards to the company and its companies could be discovered at: www.sports-impact.com
