Singha and Stake F1 Staff are set to embark on an much more thrilling journey as they prolong their long-running partnership for the 2024 and 2025 seasons. This extension marks a major milestone in our shared historical past and underscores our dedication to mutual development and success.
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A subsidiary of Boon Rawd Brewery, the primary brewery established in Thailand, Singha Company has produced its well-known beer since 1933: its unmistakable style and the trademark mystical golden lion brand featured on every bottle at the moment are synonymous with Thailand itself. Alongside Singha, the unique Thai beer, Singha Company produces different main beer manufacturers and a rising vary of sodas, ingesting and mineral waters, catering for a variety of tastes and customers.
The connection between the staff and Singha Company isn’t just a enterprise partnership; it’s a singular journey that started in 2019 when the lion logos first graced the vehicles produced in Hinwil. Over time, a number of profitable activations, principally involving our race drivers, have made System One and the staff family names in Thailand and past. However greater than that, the connection created between Singha Company and the staff run by Sauber Motorsport transcends enterprise. It turns into household, a bond that’s really one in every of a form.
Alessandro Alunni Bravi, Stake F1 Staff KICK Sauber Staff Consultant:
Extending our partnership with Singha Company is a pure alternative: it’s a transfer dictated not simply by the wonderful outcomes it has produced by way of funding, consciousness and recognition however, most significantly, by the sturdy, private bonds that the people in each firms have established. This relationship relies on loyalty, friendship, household, and, most significantly, mutual respect and belief. We’ll honour it in the very best method, each on and off the monitor. We’re all trying ahead to persevering with our journey collectively. We invite you to hitch us in celebrating this prolonged partnership and the success it’s going to carry.
Voravud Bhirombhakdi, Senior Govt Vice President and Govt Director, Singha Company:
The partnership with Stake F1 Staff KICK Sauber places Singha within the highlight in System One, one of many world’s most well-known and common sports activities. As a Thai model whose merchandise are recognised and distributed globally, we’re proud to have been concerned on this sport since 2010 and have maintained a worldwide partnership with Stake F1 Staff KICK Sauber since 2019. The 2-year extension of this relationship emphasises the dedication of Singha and the Stake F1 Staff, the KICK Sauber staff, to try for achievement in motorsport now and sooner or later.
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