Phoenix’s Devin Booker isn’t pleased with the way in which Nike has rolled out his sneaker and Shaq, as Reebok’s new Basketball President, is attempting to capitalise on it.
After 9 seasons within the league, Booker lastly received his signature shoe, the E-book 1, which is about to be launched by the Spring of this yr.
Nike did a restricted launch of 500 pairs with the orange colorway, however many sneaker heads and NBA followers alike are disenchanted with the way in which the sneaker big has dealt with the rollout.
On a current Instagram publish, Complicated Sneakers mentioned if Nike fumbled the launch of E-book’s shoe.
There was a clip of Complicated’s Matthew Welty, who stated he thought it was “bizarre” and “odd” that the shoe wasn’t launched in Phoenix.
He additionally stated the sneaker appeared a bit of “too way of life” and “burlap sack-y”, and so they positively aren’t a shoe individuals are eager to put on.
Booker himself took the time to touch upon the publish, responding with, “Lots of people really feel the identical means,” (emoji tear drop face), whereas tagging Matthew.
The Suns stars’ response has led many to consider that E-book isn’t pleased with how Nike is dealing with the discharge of his first sneaker.
As soon as Shaq received wind of this, he took to IG instantly to attempt to poach Booker to come back to Reebok.
The caption learn, “Hey @dbook. I do know y’all aren’t pleased with the sneaker launch. It is best to include @reebok . We simply getting began. Hit me.”
Shaq was the person who put Reebok on the map, however he lower ties with the model in 1998 to create an impartial and extra reasonably priced basketball shoe for youths that was bought at Walmart.
He reconnected with Reebok in 2012 when the sneaker model launched retro variations of his footwear.
Then, in October of 2023, Reebok introduced that O’Neal could be the corporate’s first President of Basketball with Allen Iverson as Vice-President of Basketball in its effort to re-enter the basketball sneaker market.
Because it stands, there are not any NBA gamers signed solely to Reebok, however they’ve signed LSU middle and reigning nationwide champion Angel Reese to a multi-year endorsement deal.
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