Sergio “Checo” Perez may have “México en la cabeza”, fairly actually, for his house race this weekend. The Oracle Purple Bull Racing driver will have fun Mexico by carrying a fan-designed helmet picked by Checo himself from 1000’s of submitted designs.
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Oracle Purple Bull Racing, in partnership with inter.mx and America Móvil (Telcel-Infinitum-Claro), ran the competitors México en la Cabeza, which interprets to “Mexico within the head” and noticed entries from all around the globe. The competitors known as on followers to embrace every little thing that embodies Mexican tradition to create a singular art work for Checo, utilizing his helmet as their canvas.
THE CAMPAIGN
Followers worldwide welcomed the problem from Checo and Oracle Purple Bull Racing, inter.mx and America Móvil (Telcel-Infinitum-Claro) to place pen to paper on a design which might carry Mexico to life on observe. The thrill amongst followers grew globally as near 32,000 folks downloaded the template, and the decision to motion noticed entries from 68 completely different international locations and led to 1000’s of recent members becoming a member of the Crew’s fan platform, The Paddock. There was a large enhance in signups from many South American international locations, together with 63% from Venezuela, 55% from Bolivia and 40% from Ecuador and Guatemala. In Checo’s house nation of Mexico, there was a virtually 50% rise in these wanting an opportunity to win a prized and uncommon spot on a Formulation One driver’s lid.
The designs creatively mirrored Checo’s ardour for representing his nation within the pinnacle of motorsport. The choice course of was no imply feat, and the profitable design was chosen by Checo, with the assistance of the Oracle Purple Bull Racing Crew, Mexican artwork curator Alfonso Miranda, Carlos Slim Domit, Grupo Carso, Chairman of the Board, Juan Ignacio Casanueva Pérez, CEO and Chairman of the board INTERprotección/inter.mx and Paola Perez.
THE WINNING DESIGN
The victor was 22-year-old Karla Lozano from San Nicolás de los Garza, Nuevo Leon, Mexico, who submitted a spectacular vibrant design that includes symbols and representations of Mexico, a design which items collectively the nation’s historical past and artwork and celebrates its wealthy tradition. Karla’s foremost inspiration behind the design was alebrijes: brightly colored Mexican people artwork sculptures that symbolize the nation’s magnificence, thriller, and magic. These embody grecas and Zapotec symbols, every with a which means behind every of them, equivalent to safety, happiness and work. The highest of the helmet encompasses a Xoloitzcuintle on the centre of the design, a culturally important image in Mexico. Above this reads Checo’s signature mantra, “By no means Give Up”, sitting proper beneath his quantity 11.
To carry the social gathering and present the unbelievable celebratory environment on the Mexican Grand Prix, pinata components are included across the entrance and rear of the helmet. These vivid and vibrant colors symbolize the colourfulness of Mexico, and the 2 stripes of inexperienced and purple allude to the nation’s flag as a reference to the state of Jalisco (the place Checo was born); some agaves have been added, a slight nod to Mexico’s signature drink.
Six-time Grand Prix winner Checo Perez says:
After I noticed Karla’s design, I knew I needed to have it on my helmet for Mexico. It’s wonderful that the Crew can join with followers in the way in which we do right here and provides them alternatives like this. It was difficult to determine as a result of the entries have been so stable and thrilling. We requested folks to embrace my house nation of their designs, they usually did. It was extraordinary to see what our tradition means to them. Karla’s artwork was the one which introduced all of it collectively for me and confirmed Mexico in such an ideal means. There are such a lot of little particulars, and the colors are distinctive. I at all times have México en la Cabeza, however this week, I’ll proudly present it with this explicit helmet. I don’t assume the pitlane has seen a helmet like this earlier than!
Karla Lozano, a contest winner from Nuevo Leon, Mexico, says:
After I discovered I had received the competitors, I first informed my household. I couldn’t cease smiling; figuring out that thousands and thousands would see my designs of individuals is unbelievable and has crammed me with happiness and delight. We’re all rooting for Checo for the victory, and it’s an honour to say that he wore the helmet I designed on the Mexican Grand Prix. The competitors has been a fantastic alternative, combining two issues I’m captivated with, and it has helped make me and different followers really feel nearer than ever to Formulation 1.
Marcela Velasco Cámara, América Móvil Chief Advertising Officer, says:
Checo and América Móvil share elementary values, equivalent to a deep love for Mexico, which he has taken worldwide at prime pace and with nice tenacity. We’re delighted that his helmet design for the Mexican GP represents not solely that love for the nation but additionally a recognition of our expertise in our nation, because the profitable design is of Mexican origin. At América Móvil, along with Sergio, we work to allow a greater world.
Gabriela Gutiérrez, Chief Advertising Officer INTERprotección/inter.mx says:
At inter.mx, we’ve got supported Checo for the reason that starting and have grown and developed collectively. Seeing our brand on the helmet of one of the best Mexican driver of all time fills us with delight. We have now at all times raced with Checo, however this helmet is much more particular as he’ll run with all of México en la cabeza.
The profitable helmet was unveiled at a media occasion as we speak held in Mexico Metropolis. The Crew is additional uniquely activating this marketing campaign, bringing F1 nearer to the folks on the streets of Mexico – maintain your eyes peeled on Oracle Purple Bull Racing socials for extra…
