Scuderia Ferrari and Harman Automotive are happy to announce the renewal of their settlement. Expertise partnership grows as Ferrari will turn into the primary automaker to convey Harman’s in-cabin monitoring system to market in its next-generation street vehicles.
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Harman, an automotive electronics expertise firm and a subsidiary of Samsung Electronics Co., Ltd. targeted on delivering client experiences at automotive grade, confirms it can proceed as an Official associate of Scuderia Ferrari for a second System One season. The on-track advertising and marketing partnership extends to expertise on the street, with Ferrari turning into the primary automotive OEM to undertake a variety of options from HARMAN’s in-cabin monitoring system, Harman Prepared Care, for its next-generation street vehicles.
“A collaborative dedication to pushing the boundaries of what’s doable in a automotive is the cornerstone of the partnership between Scuderia Ferrari and Harman Automotive,” mentioned Christian Sobottka, President, Harman Automotive. “After a profitable inaugural 12 months, we stay up for persevering with our Scuderia Ferrari partnership with an thrilling new marketing campaign for the 2024 race season. On the street, we are going to lengthen our technical partnership with Ferrari by delivering a variety of key Prepared Care security options for its prospects.”
For the 2024 System One season, the synergies between the 2 manufacturers might be dropped at life via an built-in advertising and marketing marketing campaign targeted on a shared dedication to innovation and excellence.
On the road-car facet, Ferrari will introduce eye-gaze monitoring from Harman Prepared Care to find out if a driver is distracted and alert them to refocus on the street. A part of Harman’s Prepared product lineup, Prepared Care is the business’s first closed-loop inside sensing and tailor-made interventions product that helps hold eyes and minds on the street by detecting driver distraction and drowsiness utilizing synthetic intelligence, machine studying and neuroscience.
The partnership extension with Ferrari marks the most recent milestone in Harman Automotive’s journey to turn into the main automotive electronics provider delivering best-in-class in-cabin experiences – a price proposition Harman calls Shopper Experiences. Automotive Grade.
