By Chris Oddo | @TheFanChild | Monday Might 20, 2024
Saudi Arabia and the WTA Tour have joined forces once more.
The Tour unveiled a multi-year partnership with the Saudi Public Funding Fund (PIF).
The PIF will turn out to be the first-ever naming accomplice of the WTA Rankings. Moreover, the PIF will work with the WTA to increase present initiatives and develop new alternatives for younger gamers, with the purpose of boosting the profiles of the sport’s subsequent generations of stars.
It’s one other step within the rising funding made by the Saudis within the sport of tennis.
In February we realized that the WTA Finals can be in Saudi Arabia beginning this yr, as a part of a three-year deal that can improve the prize cash for this November’s season-ending championship to a file $15.25 million, a 70 p.c improve from 2023.
The Public Funding Fund (PIF) and the WTA on Monday unveiled a multi-year partnership that can assist their shared ambition to develop girls’s skilled tennis.
Click on the hyperlink under to listen to extra concerning the announcement. ⬇️
— wta (@WTA) Might 20, 2024
In February the PIF additionally introduced its partnership with the ATP and have become the official naming accomplice of the PIF ATP Rankings, which makes the PIF the one international accomplice throughout each the WTA and ATP Excursions. Moreover, PIF has additionally partnered with mixed WTA 1000 and ATP Masters 1000 tournaments in Indian Wells, Miami and Madrid, along with the Beijing WTA 1000 and ATP 500 occasions.
“We’re delighted to welcome PIF as a World Accomplice of the WTA and our first-ever official naming accomplice of the WTA Rankings,” mentioned Marina Storti, the CEO of WTA ventures. “Collectively, we look ahead to sharing the journey of our gifted gamers throughout the season, as we proceed to develop the game, creating extra followers of tennis and provoking extra younger individuals to take up the sport.”
