PUMA Golf introduced a brand new attire assortment immediately to have a good time the Open Championship. The limited-edition capsule was designed in junction with Liberty of London, a world-renowned trend home in London.
The designs and distinctive art work pay homage to the wealthy historical past and custom of golf and can launch together with the Open Championship at Royal Liverpool.
Right here’s what you could know concerning the PUMA Golf x LIBERTY assortment.
Launch Particulars
Out there now at PUMA Golf
Full vary of attire and equipment for women and men
11 objects in all, starting from $30 to $170
Impressed by Artwork, Tailored for Efficiency
Liberty of London has a wealthy historical past of tasteful trend and artwork. They’ve created luxurious homeware and clothes since Arthur Liberty based his namesake firm in 1875. Now, practically 150 years later, Liberty of London is bringing their flare and design prowess to a performance-ready attire assortment created by PUMA Golf.
“This assortment is the place golf meets artwork and trend,” mentioned Mike Diaz, Advertising Director, PUMA Golf. “It’s a real recent tackle casual-lux, which mirrors the character of the Open Championship. This can be a prestigious showcase for course-ready magnificence with authenticity to the host metropolis, London.”
When PUMA Golf throws round descriptors like “course-ready magnificence” and “informal luxurious”, they imply it. Let’s dive a bit of deeper into among the storied designs that Liberty is bringing to the desk.
Trendy Flora
Liberty of London has a bunch of floral designs, making it a simple selection for the PUMA Golf x LIBERTY Assortment. PUMA is not any stranger to vibrant, distinctive and attention-grabbing designs. If their partnership with Palm Tree Crew is any indicator of PUMA’s design choice, daring is all the time higher.
Whereas Liberty’s floral and paisley designs are undoubtedly daring, a extra applicable adjective may be “elegant.” The flora art work may be seen all through the gathering with some objects taking an “all-over” strategy whereas others use it in a much less assertive means.
Kinetic Artwork
All artwork is supposed to be loved. However not all artwork is supposed to be worn. The PUMA Golf x LIBERTY assortment is the embodiment of purposeful, trendy artwork that serves a definite function: golf put on.
The intricate designs, distinctive patterns and storytelling particulars give the limited-edition capsule a reverent but ravishing really feel that deserves to be worn and loved.
PUMA Golf x LIBERTY Assortment: Out there Now
Celebrating the Open Championship in fashion has by no means been extra enjoyable or trendy. As an organization that seemingly likes to “break the mildew”, PUMA Golf has undoubtedly carried out it once more.
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