By Richard Pagliaro | @TennisNow | Tuesday, January 7, 2025
Photograph credit score: Psycho Bunny
The 2024 season was a life-changing 12 months for Alexei Popyrin.
Popyrin received his maiden Masters 1000 championship in Montreal, toppled Grand Slam king Novak Djokovic en path to the US Open spherical of 16 and acquired engaged to long-time girlfriend Amy Pederick.
Pegula: Swiatek Case Evokes Religion and Frustration
How do you prime that huge success?
Popyrin goes full Psycho Bunny.
The 25-year-old Aussie makes historical past because the first-ever skilled tennis model ambassador for Psycho Bunny, the model with one of the vital distinctive logos within the recreation.
Popyrin stated seeing Psycho Bunny’s profitable collaboration with Tennis Canada throughout his run to the Montreal championship piqued his curiosity within the model.
“It’s unattainable to flee Psycho Bunny,” Popyrin stated. “Their magnetic brand and vitality made it a model I at all times saved my eye on.
“Carrying their high-quality materials on courtroom was an eye-opener, however assembly the workforce actually sealed the deal for me. Their ardour and dedication to the game impressed me, and after seeing their match takeover in Montreal, I knew I wished to associate with them. I’m excited and humbled to be Psycho Bunny’s first-ever tennis ambassador, and I can’t wait to get began.”
The Montreal-based model stated Popyrin’s package shall be a one-of-a-kind assortment not out there for public sale, however it should function “inspiration for Psycho Bunny’s Daring Strikes assortment.
“Alexei shall be on courtroom carrying a custom-designed efficiency assortment that embodies his distinctive type and athletic necessities,” Psycho Bunny stated in an announcement. “This assortment, which blends tailor-made, high-tech attire with Popyrin’s private type and Psycho Bunny’s daring vogue strategy, is a one-of-a-kind design tailor-made particularly for him, reflecting each his aggressive edge and distinctive aptitude.
“Though it’s solely for Alexei and won’t be out there on the market, it should function inspiration for Psycho Bunny’s Daring Strikes assortment. Alexei will even be featured in upcoming model and seasonal product campaigns, showcasing Psycho Bunny’s signature mixture of high-performance tennis attire and off-court way of life items.”
World No. 25 Popyrin shared photographs of his Psycho Bunny follow package on social media throughout his pre-Australian Open follow classes.
