Plans have been introduced for the inaugural SportsShoes.com Podium Competition, a neighborhood operating and model exhibition occasion which can be held on March 16, 2024.
Happening at New Faculty Leicester, there can be roughly 1,000 runners and a pair of,000 spectators attending, making it the most important SportsShoes.com Podium occasion organised so far.
It’s going to contain greater than eight hours of racing, ranging in format and distance over the course of the day. The whole prize fund can be an unimaginable £30,000.
SportsShoes.com Podium Competition has been set as much as cater for athletes of all skills, starting from junior ranges to Olympians.
There may also be makes an attempt to interrupt each the British and European 5km information in each the elite female and male races.
Sam Atkin (Getty)
Sam Atkin and Eilish McColgan are the present official British 5km record-holders with 13:16 and 14:45, whereas Jimmy Gressier and Dominic Lokinyomo Lobalu share the European males’s 5km document of 13:12. Sifan Hassan holds the ladies’s mark with 14:38.
The occasion could have an unique model village which can home Adidas, Puma, Asics, Below Armour, Hoka, Garmin, Saucony, New Steadiness, On operating and Salomon, believed to be the primary of its sort at any neighborhood racing occasion.
The village supplies manufacturers with the chance to showcase their merchandise and can function a platform for brand new product and neighborhood activations, in addition to that includes their run crews and model ambassadors.
Alongside the racing and model village, extra leisure on the occasion will embody 10 hours of DJs, bands and stay leisure.
Zac Seddon collects his prize (Simon Roberts)
It’s the newest modern occasion created by Podium 5K, enabling additional document makes an attempt and the diversification of operating occasions.
Dan Cartner, Head of Advertising at SportsShoes.com, mentioned: “Since Podium 5K was based, it has set a brand new normal for neighborhood operating occasions. Now, with the inaugural SportsShoes.com Podium Competition, we’re taking it to the following degree.
“This can be one thing the operating neighborhood has by no means seen earlier than with the quickest runners competing for the most important prize pot ever seen in a home operating occasion.
“It’s nice to additionally welcome our model companions to exhibit in our first-ever model village to showcase their newest product activations to occasion attendees.
“The occasion will really be an unmissable alternative and is one other instance of us breaking the mould for our model companions and the athlete neighborhood.”
Marc Scott (Podium 5km)
Since its launch, Podium 5K has organised greater than 45 non-profit races for affiliated and non-affiliated athletes expanded to incorporate occasions in London, the Midlands and Wales.
Sportsshoes.com Podium Competition race supervisor, Chris Barnes, mentioned: “It’s a really thrilling prospect to have all of the manufacturers come collectively for one large occasion.
“We look ahead to welcoming them to SportsShoes.com Podium Competition and hope to see some record-breaking race motion throughout the day from the runners collaborating.”
Bradford-headquartered SportsShoes.com was established in 1982 and gives clients greater than 17,000 merchandise from 150 international operating and out of doors manufacturers.
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