Forward of the 2023 season, Scuderia AlphaTauri is happy to announce a multi-year partnership with PKN ORLEN, one of many largest oil and fuel firms in Central Europe. Like Method 1, ORLEN is a world model working in round 100 nations throughout six continents. Subsequently this partnership will present the right advertising and marketing platform to proceed growing model consciousness and facilitate a spread of worldwide activations for the model.
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ORLEN’s branding will function in a number of prime places on the soon-to-be-released AT04, together with the rear wing and the driving force attire.
Daniel Obajtek, CEO of PKN ORLEN, stated:Â
ORLEN Group is Central Europe’s most important multi-utility concern, serving greater than 100 million prospects. World model recognition is crucial to reaching our strategic targets. Almost half of the Group’s revenues come from gross sales overseas. That’s why we at all times concentrate on sports activities sponsorship, which is essential to our presence in the perfect racing sequence. With Method 1’s recognition, we’re in a position to attain a whole lot of thousands and thousands of followers worldwide, and we’ve been utilizing the identical advertising and marketing plan in Poland and around the globe for years. With our new partnership with Scuderia AlphaTauri, we’ll maintain benefiting from the game’s monumental potential.
Franz Tost, Crew Principal of Scuderia AlphaTauri, commented:Â
I’m happy to start out the 2023 season with constructive information for the group. ORLEN are one of many main oil and fuel firms in Central Europe, and this partnership will enable them to additional enhance their model consciousness via the worldwide platforms we provide as a group. I’m wanting ahead to seeing their emblem featured on our new automobile on the launch in New York Metropolis subsequent month and the way this partnership progresses over the approaching years.
About PKN ORLEN:
PKN ORLEN is an built-in, multi-utility firm working in Central Europe and Canada. Over 100 million individuals in Europe get their vitality and fuels from the corporate, and our high-tech merchandise are offered in about 100 nations on six continents. PKN ORLEN pursues strengthening our place as a regional chief within the vitality transition by implementing clear and sustainable applied sciences and energy era primarily based on low- and zero-emission sources. The corporate’s actions are primarily based on a long-term purpose of zero emissions by 2050.
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