PATRÓN Tequila is revving up its presence in System One in an enormous means, saying at present its official partnership with the No. 1 racing Crew on the circuit. The connection comes as Bacardi, one of many world’s main super-premium spirits homes, connects its household of manufacturers with the Oracle Crimson Bull Racing household.
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With PATRÓN Tequila on the helm, the Bacardi household of manufacturers, among the many likes of BACARDÍ Rum, GREY GOOSE Vodka and BOMBAY SAPPHIRE Gin, will turn into the first-ever official international spirits associate of the Oracle Crimson Bull Racing workforce.
Oracle Crimson Bull Racing, which holds a number of Constructors’ and Drivers’ world titles and greater than 80 race wins to its credit score, proceed main the pack on the monitor and pursuing final efficiency. Simply as PATRÓN goes to extraordinary lengths to ship perfection in each drop of its 100% naturally excellent tequila, Oracle Crimson Bull Racing shows the identical tireless dedication to perfection-from the drivers to the crews to the passionate followers who stay for the game and workforce.
This partnership additional deepens the model’s connection to PATRÓN member of the family and beloved Mexican racing icon Checo Pérez, one in every of Oracle Crimson Bull Racing Crew’s breakout drivers.
Over the weekend, PATRÓN kicked off this thrilling relationship with Oracle Crimson Bull Racing on the U.S. Grand Prix in Miami, sharing the information in the course of the PATRÓN Pit Cease expertise on Cinco de Mayo. The PATRÓN Pit Cease featured a showstopping efficiency from international famous person Becky G, who launched Oracle Crimson Bull Racing principal, CEO Christian Horner, and Perez. They shocked friends attending the unique social gathering with a video from the duo saying the partnership.
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Visitors toasted the announcement with flutes of PATRÓN EL ALTO as they celebrated the evening away alongside the long-lasting Miami waterfront. On the weekend, the festivities continued as PATRÓN and quite a few influencers in F1 got here collectively to toast a merely excellent weekend and win on the official Oracle Crimson Bull Racing after-party in Wynwood.
Kathy Parker, President & International Chief Advertising and marketing Officer of PATRÓN, stated:
This partnership celebrates two iconic main manufacturers coming collectively to create an ideal collaboration for essentially the most passionate F1 followers. This is without doubt one of the most fun occasions within the historical past of motorsport for us; increasing our presence on this planet of F1 was a pure subsequent step for us, and we’re thrilled to be doing it with the No. 1 workforce on the circuit.
Checo goes to extraordinary lengths to ship perfection at each flip. We’ve been so proud to have him as a part of our PATRÓN household, and this new endeavour together with his five-time world champion racing workforce extends our relationship much more.
Christian Horner, Crew Principal of Oracle Crimson Bull Racing, added:
We’re thrilled to welcome the Bacardi Restricted household of manufacturers to the Oracle Crimson Bull Racing Household. They’re a powerhouse of manufacturers whose ethos and outlook align intently with ours. The Bacardi firm is synonymous with success and parallels our workforce in lots of respects. PATRÓN is the world’s primary tequila, and we’re the world’s primary race workforce. It’s a very thrilling time, and we glance ahead to what’s to come back because the partnership pioneers a brand new period of collaboration for Oracle Crimson Bull Racing.
