Paramount+ and System 1 have immediately introduced a multi-year promotional deal that can see the subscription service grow to be an Official Associate of System 1, following a thriving sports activities and leisure collaboration between the enduring manufacturers final season.
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The partnership, which reiterates F1’s dedication to exploring new fan engagement alternatives, will see the streamer’s well-liked content material providing come to life at System 1 occasions, with Paramount+ hit collection, blockbuster films and beloved characters taking centre stage inside Fan Zone areas, bringing collectively stars from the observe and the large display.
The partnership consists of firm’s branding on observe and bodily trackside signage, digital sponsorships, and promotional alternatives in Miami, Montréal, Spielberg, Silverstone, Monza, Suzuka, Austin, Mexico Metropolis, São Paulo and Las Vegas.
Brandon Snow, Managing Director of Industrial at System 1, mentioned:
This partnership exemplifies System 1’s ongoing dedication to exploring new avenues to assist promote the game and enchantment to new audiences. Paramount+ and the content material on its platform are vastly well-liked and like F1, have skilled fast development lately. Collectively, we are going to use our international platforms and collective experience in leisure to additional improve the fan expertise and take System 1 and Paramount+ to new ranges.
Marco Nobili, Govt Vice President and Worldwide Normal Supervisor of Paramount+, commented:
We proceed to hunt new, progressive methods to achieve our international audiences, and I’m assured this partnership with System 1 will proceed to assist our development globally. Changing into an official associate of System 1 means bringing the model and all our characters to life for a whole lot of hundreds of thousands of followers worldwide. Via this international deal, the worlds of motorsport and leisure will come collectively, leading to highly effective storytelling alternatives on and off the grid.
About Paramount+
Paramount+ is an American subscription video-on-demand service owned by Paramount International. The service’s content material is drawn primarily from the libraries of CBS Media Ventures (together with CBS Studios), Paramount Media Networks (previously Viacom Media Networks and ViacomCBS Home Media Networks), and Paramount Footage. On the identical time, it additionally consists of unique collection and movies, reside streaming sports activities protection, and within the U.S., reside streaming of native CBS broadcast stations.
