The NBA’s 2024 All-Star Saturday drew 10 million distinctive viewers in the US, which is up 54 p.c in comparison with final season.
It’s the most-watched NBA All-Star Saturday Evening in 4 years.
The telecast averaged 4.6 million viewers and peaked with 5.4 million viewers in the course of the “Stephen vs. Sabrina” portion of the night. The typical viewership quantity was up 31 p.c in comparison with 2023.