The Mercedes-AMG F1 Workforce will convey an modern and world-leading hospitality providing to Las Vegas. For November’s extremely anticipated Grand Prix, Vegas Membership will set the usual in premium trackside leisure and reinvent company occasion hospitality via a location-based design, expertise, and environment.
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Vegas Membership will mix an unparalleled view of the thrilling on-track motion, with immersive off-track experiences that includes reside music, A-list DJ units, and cabaret, together with positive gourmand delicacies and speciality cocktails. Set over three ranges, the area will take the very essence of Sin Metropolis and distil it into each facet of Vegas Membership.
The bottom ground will convey individuals collectively in an open format original on an old-school speakeasy. An intimate and relaxed atmosphere will greet company on the second ground, with superbly curated areas inviting company to unwind. The third and prime flooring will present direct views of the observe. This might be mixed with distinctive leisure, with company experiencing the synergy of motorsport and main Vegas reveals. Different actions embrace a digital storage expertise powered by Snapdragon, immersing company within the hustle and bustle of the pit lane, and an IWC watchmaker activation.
The introduction of Vegas Membership comes after the profitable launch of Miami Membership, a equally immersive expertise held on the Miami Grand Prix in Might. The idea will proceed into 2024, with quite a few races set to function this partaking hospitality providing.
Victoria Johnson, Mercedes-AMG F1 Workforce Advertising and marketing Operations Director, mentioned:
Innovation and excellence are on the core of every little thing we do right here on the group. That’s true each on-track and off-track. We have now refined our hospitality providing and are actually taking the subsequent step. Our intention is to create a very immersive expertise for our company. We’ll allow them to expertise the world’s quickest sport in a means like by no means earlier than. After two profitable years in Miami, we’re delighted to be bringing the idea to Las Vegas and at additional races in 2024.
