Williams Racing proudly introduced a groundbreaking partnership with Mercado Libre, the famend Latin American e-commerce and digital funds big. With a staggering consumer base exceeding 100 million throughout 18 international locations within the area, Mercado Libre was honoured amongst Time journal’s 100 most influential corporations final yr, marking its debut in Method 1 alongside Williams.
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Commencing from the upcoming Azerbaijan Grand Prix, Mercado Libre’s distinctive handshake brand will adorn the FW46 automobiles pushed by Alex Albon and Franco Colapinto. The collaboration guarantees exhilarating activations that includes Mercado Libre’s signature yellow branding, specifically curated for the Latin American races scheduled later this season.
Based in Argentina and publicly listed on the NASDAQ, Mercado Libre represents the second Argentine entity to swiftly forge ties with Williams, following the appointment of Franco Colapinto because the workforce’s driver for the rest of the yr. This partnership coincides with the thrilling prospect of welcoming Carlos Sainz to the workforce for 2025. Not too long ago, Williams additionally unveiled a strategic alliance with Globant, a pacesetter in digital transformation, additional solidifying its historic affiliation with Argentina, courting again to Carlos Reutemann’s tenure within the Eighties.
Amongst a roster of outstanding collaborators in 2024, together with Komatsu, Keeper Safety, VAST Information, and Jumeirah, Mercado Libre and Globant stand out as pivotal companions in Williams’ transformative journey towards excellence in Method 1.
James Vowles, Workforce Principal, expressed his enthusiasm, stating, “We’re delighted to welcome Mercado Libre to Method 1 as companions with Williams Racing. Their determination underscores F1’s international enchantment and reinforces Williams’ stature as an iconic worldwide sporting franchise. With robust ties to Argentina, the place we celebrated our final F1 victory and proceed to construct with Franco, we’re proud to deepen our connection to a area so fervently obsessed with motorsport.”
Sean Summers, CMO & EVP of Mercado Libre, echoed this sentiment, saying, “We’re thrilled to announce our partnership with Williams and Franco Colapinto, aligning completely with the game’s rising international recognition. This collaboration provides Mercado Libre an unparalleled alternative to have interaction with tens of millions of customers and followers throughout Latin America. We eagerly assist Franco, a proficient Argentine driver whose journey epitomizes dedication and excellence, values that resonate deeply with Mercado Libre’s mission to revolutionize e-commerce and monetary companies within the area.”
The partnership between Williams Racing and Mercado Libre heralds a dynamic fusion of motorsport prowess and digital innovation, promising thrilling developments each on and off the monitor all through the season and past.
