With the game’s rising recognition, Method 1 is the place to be. It’s the place all the large firms need to be current, and all sponsors need to be showcased. A number of enormous sponsorship offers have been signed just lately. Paddock Journal brings you the 5 most enjoyable sponsors which have newly joined F1.
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HP
Ferrari and HP Inc. introduced a historic, multi-year title partnership. Connecting two of the world’s most iconic firms, the partnership includes a shared dedication to advance sustainable innovation and speed up purposeful know-how throughout the Scuderia Ferrari Method 1 staff, the Scuderia Ferrari Esports staff, and the Scuderia Ferrari Driver Academy.
HP and Ferrari are dedicated to speed up sustainable innovation whether or not by means of know-how or sport. The businesses will even work collectively to develop instructional initiatives inside their groups and communities and create an enduring impression for generations to return.
As a part of the partnership, the combination of HP’s high-performance services and products, together with adaptive PCs and gadgets, conferencing know-how, and printing capabilities, will allow Scuderia Ferrari HP and the opposite racing groups of the Prancing Horse to turbo cost coaching precision and optimize strategic decision-making, on and off the monitor.
“Our founder handed on to us his steady will to progress. From this stems our drive to innovate on the street and on the monitor, in addition to our dedication to a sustainable future, from carbon neutrality to the schooling of the youthful era,” mentioned Benedetto Vigna, CEO of Ferrari. “In HP now we have discovered the identical values, which make it a super accomplice. We sit up for beginning our collaboration and going through new alternatives and challenges collectively.”
Globant
Method 1 has introduced world-leading digital companies supplier and digital marketing consultant Globant as a brand new Official Associate in a brand new multi-year partnership.
As an Official Associate, Globant will help Method 1 in constructing greatest in school IT methods and merchandise. Globant supply groups will use their trade experience and revolutionary know-how to rework and improve the at-event digital experiences for F1 followers and key stakeholders, together with the content material supply system used on the pit wall, a real-time streaming answer that gives F1 and key stakeholders with distinctive multi- channel media.
All through the partnership, F1 will use main Globant know-how to create once-in-a-lifetime moments for followers attending Grands Prix, each on and off monitor. Globant will even have a visual presence at Grands Prix this season, with Pit Lane Gantry signage and bodily trackside branding at choose occasions.
eBay
30. April 2024: McLaren Racing pronounces eBay as an Official Associate of the McLaren Method 1 Workforce on a multi-year partnership.
The partnership will see eBay branding characteristic on the race automobiles of McLaren Method 1 Workforce drivers Lando Norris and Oscar Piastri for 4 races throughout the 2024 season – beginning with the Miami Grand Prix. eBay branding will even be current on the British, United States and Las Vegas grands prix.
As world manufacturers, the partnership will allow each McLaren Racing and eBay to achieve new audiences by means of distinctive story-telling alternatives with their respective followers and clients all over the world, with a concentrate on neighborhood, individuality and keenness.
„McLaren Racing and eBay have a fantastic synergy with each manufacturers having a dedication to a passionate neighborhood of followers” – mentioned Zak Brown, CEO of McLaren Racing.
McDonald’s
Firstly of March, McDonald’s has been introduced as a Regional Associate of Method 1 in Latin America, following an settlement between F1 and Arcos Dorados, the operator of the enduring fast-food model within the area. The multi-year partnership is the primary of its variety for F1 within the area as the game’s viewers continues to develop in Latin America.
With Grands Prix in Mexico Metropolis and São Paulo, and a roster of iconic drivers hailing from the area all through the game’s historical past, Method 1 has lengthy had a major presence in Latin America and in recent times the viewers has grown considerably. The fanbase within the area now boasts over 150 million followers with nearly 1 in 2 in Mexico having began to comply with F1 within the final 4 years.
By way of this partnership, followers will have the ability to have interaction with F1 in new methods as McDonald’s ship high quality, personalised experiences that transcend race day, combining the very best of their over 2,300 bodily eating places throughout the area and the model’s cellular app. McDonald’s will even have visibility on a race weekend by means of digital trackside signage which shall be proven in broadcasts in Latin America solely.
Visa
On the finish of January, Crimson Bull F1 Groups and Visa introduced an unprecedented multi-year settlement the place Visa turned the primary world accomplice of each Crimson Bull F1 groups, bringing a brand new look staff to the F1 grid within the type of Visa Money App RB, previously Scuderia AlphaTauri.
Visa’s first new main world sports activities sponsorship in additional than 15 years, the settlement encompasses the Visa Money App RB staff, corresponding title partnership on the F1 Academy staff entry and the Oracle Crimson Bull Racing staff. The Visa brand showing on each the Oracle Crimson Bull Racing and Visa Money App RB automobiles in addition to the F1 Academy entries from the respective groups.
“We’re thrilled to embark on this journey with Visa and Crimson Bull,” mentioned Catherine Ferdon, Head of Model, Money App. “The Visa Money App RB staff and Money App are devoted to connecting individuals and communities, and there’s no higher unifier than sports activities. With the continued development of Method One within the US, this sponsorship permits us to deepen our relationship with Method One followers and furthers Money App’s dedication to supporting and rising the tradition of F1 fandom in the US whereas providing extra worth to our clients. Now we have a historical past of elevating rising expertise and sit up for sponsoring a staff identified for creating unbelievable up-and-coming drivers.”
