Ligue 1 has formally revealed a brand new brand for use from the beginning of the 2024/25 season. The French league is without doubt one of the prime soccer divisions in all of Europe. In actual fact, UEFA coefficients at the moment ranks Ligue 1 because the fifth-best league on the continent.
Paris Saint-Germain has turn into the division’s major membership lately, however different prime groups embrace Lyon, Marseille, and Monaco.
Ligue 1‘s present brand consists of a polygon with a big dot within the center. Nonetheless, officers have opted to exchange the outgoing emblem with a distinguished number one that features a cut-out L inside.
The combination performs off of the truth that followers typically discuss with the division as “L1” contained in the nation. The colours of royal blue and white characteristic within the brand.
French league officers say the transfer was to assist the division basically rebrand. “This can be a new step within the plan to enhance our competitions,” Vincent Labrune, president of Ligue 1, said in a press launch. “For a number of months, we now have been engaged on the rebranding of our leagues. We have now constructed a brand new model platform that goals to make Ligue 1 a extra iconic model.”
“This new brand and the accompanying visible id represent an extra step on this ambition which might be seen to all followers from subsequent season. I want to congratulate the Leroy Tremblot company which has created this new id on the finish of a wealthy collaboration with the LFP Media groups.”
League formally broadcasts sponsorship cope with McDonald’s
The brand new brand coincides with Ligue 1 saying a brand new company sponsorship settlement. It was beforehand revealed that the division would quickly be teaming up with McDonald’s. French officers then formally offered their cope with the large American quick meals chain earlier this week.
McDonald’s has signed a three-year sponsorship settlement with Ligue 1 and the partnership is ready to start out on July 1st. The quick meals chain is without doubt one of the largest and most recognizable manufacturers on the earth. Though clearly beginning in the US, McDonald’s are at the moment in over 1,000 cities and cities all through France. Ligue 1 beforehand had a sponsorship cope with Uber Eats in place.
“At a time when curiosity in Ligue 1 has by no means been as robust, with report crowds within the stadiums specifically, welcoming a global model like McDonald’s to the house of French skilled soccer sends out a really robust sign in regards to the enchantment of Ligue 1,” proclaimed Labrune.
“This main settlement marks the union of two widely-enjoyed and accessible manufacturers, that are inseparable for a lot of followers. With McDonald’s, our ambition is to supply a variety of actions aimed toward followers and all of the French people who find themselves used to visiting McDonald’s eating places.”
Rebrand comes as celebrity gamers go away the league
Ligue 1 clearly needed to make a transfer to assist enhance curiosity within the division following current departures. Superstars Lionel Messi and Neymar each left PSG in the summertime of 2023 for different golf equipment. Messi ultimately signed on with Main League Soccer staff Inter Miami. Neymar, alternatively, joined Saudi Arabian aspect Al Hilal.
If dropping the dynamic duo was not sufficient, Kylian Mbappe can be more likely to go away the reining Ligue 1 champions as properly. The France worldwide is nearly sure to signal with Actual Madrid in June as a free agent.
Photograph credit: (c) Ligue 1 : IMAGO / AOP.Press
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