There are numerous boundaries in relation to younger women persevering with to play sport, and Liverpool FC are making an effort to remove as many hurdles as doable.
Sport kinds the foundations of a lot of our lives, whether or not we watch or actively take part – and for us Reds, Liverpool are on the coronary heart of it.
However analysis reveals that women are extra possible than boys to drop out of sport and bodily exercise throughout their teenage years, with boundaries to entry frequently altering and evolving.
With this in thoughts, Liverpool partnered with sponsor Commonplace Chartered to launch the ‘Play On’ marketing campaign, which inspires younger women to proceed in sport.
The four-year marketing campaign goals to fight the dropout of younger women in sport by showcasing the advantages of enjoying on the pitch and what it may possibly do for his or her lives off it.
You will have just lately seen a robust message from quite a few first-team members from Jurgen Klopp‘s squad saying, “I Stop.” It was a sobering message that showcased the the explanation why younger women step away from sport.
Klopp has performed his half too, giving a staff speak for his gamers to be courageous and never surrender – however he was not speaking to the likes of Thiago or Jordan Henderson however as a substitute inspiring the subsequent era of younger ladies.
It’s a highly effective marketing campaign and an vital one too, eradicating boundaries to entry is essential to participating younger ladies and creating an expertise they wish to be a part of for years to come back.
Ben Latty, business director at Liverpool, explains: “We’re so proud to be concerned on this pioneering marketing campaign, and to place our full help behind it.
“The primary instalments of the ‘Play On’ marketing campaign have grabbed headlines, and rightly so, and introduced this vital challenge to the highest of the agenda.”
The marketing campaign comes forward of the ladies’s World Cup this summer time and it’s good to see Liverpool actively participating in supporting women to proceed enjoying each at residence and overseas.
A ‘Practice the Coach’ programme will launch in Asia and Africa, the place coaches from LFC Soccer Colleges and the Basis will provide a training programme delivered solely to ladies and women.
Who is aware of, in the future one in every of them could develop as much as be a Pink.
