Visa Money App RB Method One Group is thrilled to announce its partnership with HUGO Eyewear, designed and manufactured by Safilo Group S.p.A, beginning this season.
Leveraging the worldwide attraction of F1TM and delivering its signature genuine type, HUGO Eyewear would be the Official Eyewear Accomplice of the VCARB workforce. Its daring designs will likely be represented in official pictures starring our two drivers, Daniel Ricciardo and Yuki Tsunoda.
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Peter Bayer, CEO of Visa Money App RB Method One Group, commented:
For the reason that begin of this 12 months, our HUGO workforce equipment has been getting envious glances wherever we go, and now we’re delighted that HUGO Eyewear has come on board to finish our look completely with a terrific vary of sun shades and frames. With their cutting-edge design and strong building, they’re made for risk-takers and an ideal match for the workforce and Method 1.
The HUGO Eyewear assortment – tailor-made for rule-breakers, risk-takers, and fashion-forward people – showcases unparalleled sun shades and optical frames with unconventional and stylish design components. The gathering options the Genuine Line, a spread of gender-neutral eyewear adorned with varied interpretations of the HUGO emblem, making a daring assertion in step with Gen-Z type, and the Modern Line, designed with sustainability in thoughts and crafted from bio-based and recycled supplies.
This partnership is about to captivate and resonate with HUGO’s Gen-Z viewers. It would mirror the joy of F1, amplify the excitement, and fuse the affect of sport and vogue inside the model’s central platform, HUGO Your Manner.
About HUGO and HUGO Eyewear:
HUGO, the youthful of the 2 HUGO BOSS manufacturers, supplies a platform for self-expression and genuine dressing. Globally engaged and culturally fluent, the model crafts garments with individuality and angle for many who dare to interrupt with conference, those that set developments moderately than comply with them. HUGO-licensed fragrances, watches, eyewear and kidswear all seize a youthful spirit. HUGO BOSS is without doubt one of the main corporations positioned within the premium phase of the worldwide attire market. The group affords collections in 131 international locations at round 7,800 factors of sale and on-line in 73 international locations by way of hugoboss.com. With roughly 19,000 workers worldwide, the corporate, primarily based in Metzingen (Germany), posted gross sales of EUR 4.2 billion within the fiscal 12 months 2023.
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