The Historic Sportscar Racing group has signed a brand new long-term sponsorship settlement with Mission Meals to function the presenting companion for the HSR Traditional Endurance Championship.
The aptly named ‘HSR Traditional Endurance Championship Introduced by Mission Meals’ launches in 2025 and brings collectively a brand new dynamic to historic racing with a widely known sponsor — one that may be discovered from Components 1 to IndyCar — lending its assist to occasions that remember the game’s previous.
“We’re very excited to companion with Historic Sportscar Racing to launch the brand new HSR Traditional Endurance Championship,” mentioned Mission Meals CEO Juan Gonzalez. “It’s thrilling to be a part of the primary main endurance championship within the U.S. for classic and historic race automobiles, and it’s an honor to assist HSR and all its individuals and followers.”
The Traditional Endurance Championship suits inside HSR in the identical means IMSA’s Michelin Endurance Championship exists inside the WeatherTech SportsCar Championship the place individuals within the longer occasions earn factors in direction of capturing endurance crowns within the numerous HSR courses.
HSR’s upcoming Traditional Endurance Championship calendar with Mission Meals consists of the Sebring Traditional 12 Hour from March 7-9 at Sebring Worldwide Raceway, the Watkins Glen Traditional 6 Hour from June 12-14 at Watkins Glen Worldwide, the Street Atlanta Traditional 10 Hour from September 25-28 at Michelin Raceway Street Atlanta and closes with the Daytona Traditional 24 Hour from November 5-9.
“The eagerness Juan Gonzalez and his group have because the world’s main model of tortillas and wraps is mirrored by Mission Meals’ robust motorsports assist that clearly displays their vitality and drive as a frontrunner in each the meals trade and on the observe,” mentioned IMSA president John Doonan, who oversaw the collection’ buy of HSR earlier within the decade.
“It’s laborious to consider Mission Meals has solely been a motorsports sponsor for 5 years as its acquainted branding and emblem is seemingly in all places right this moment throughout an enormous array of high-speed four-wheel and two-wheel disciplines. Juan has been a profitable driver himself in HSR for years, successful each the Mission Meals offered HSR Sebring Traditional 12 and HSR Daytona Traditional 24 up to now, and it’s an honor to now have the high quality company he leads with us within the HSR partnership household.”
