For the primary time, Mattel, Inc.’s model Sizzling Wheels and System 1 are partnering to carry the game’s followers a full vary of its merchandise. The brand new product line from the 2 iconic manufacturers will function F1 Groups and produce the fun of F1 races to a 1:64 scale to ship a brand-new manner for automotive lovers to play and acquire, permitting children and adults to rejoice their ardour for racing with Sizzling Wheels.
The primary product drop is an unique, one-of-a-kind collector die-cast, now out there on Mattel Creations. This limited-edition System 1 automobile, adorned with a particular Sizzling Wheels racing livery to rejoice the partnership, is a real collector’s merchandise. It options bespoke Actual Rider wheels with interchangeable tyres, a full-metal physique and chassis, and a brand new F1 casting. The Sizzling Wheels F1 die-cast additionally options the quantity 68 on the nostril, a playful nod to the 12 months Sizzling Wheels debuted. Impressed by the Sizzling Wheels’ Unique 16′ designs, the automobile is available in a collector’s ‘Kar Keepers’ clamshell case, delivering the last word collector and racing fan expertise.
Roberto Stanichi, Government VP of Sizzling Wheels & Head of Autos and Constructing Units at Mattel, mentioned:
Sizzling Wheels has at all times been about nurturing the challenger spirit, so the partnership with System 1 is a pure and thrilling match. It can carry collectively two of the most important world fan communities to share their ardour for vehicles and racing. In collaboration with System 1, we’ve got created a program that permits children to copy the fun of F1 racing, the place they’ll drive like the professionals and interact with our loyal communities on a worldwide scale. Like us, F1 is all concerning the thrill and automobile efficiency, and the broad assortment we’ve created will take F1 fandom to the following stage, together with extra client touchpoints like digital and retail activations.
Offered in additional than 150 international locations, Sizzling Wheels Single 1:64 Assortment was the primary merchandise offered throughout all toys globally in 2023. System 1, the best sports activities and leisure spectacle and the most well-liked racing collection on the planet, is becoming a member of the Sizzling Wheels household. With greater than 700 million followers and 24 races, the FIA System One Championship options the world’s greatest drivers competing at greater than 200mph on iconic and difficult circuits across the globe. The game, which celebratesIts seventy fifth anniversary is subsequent 12 months, and it’s established as the head of pace, design, and innovation.
Emily Prazer, chief business officer of System 1, mentioned:
The thrilling collaboration will carry collectively the adrenaline of motor racing and the thrill of toy vehicles and supply alternatives to see the high quality particulars that go into an F1 automobile, all within the palm of your hand. It’s greater than only a partnership; it’s a celebration of pace, creativity and innovation that may carry followers a brand new solution to have interaction with the game.
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Following the preliminary product drop, the multi-year collaboration between Sizzling Wheels and System 1 is about to broaden all through the 2025 season and past. This long-term dedication ensures that followers can stay up for a steady stream of revolutionary merchandise and experiences that commemorate the fun of F1 racing and the long-lasting model.
