Components 1 has at present introduced the extension of its International Partnership with Heineken following seven years of profitable collaboration between the 2 world manufacturers.
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Since 2016, Heineken has performed an important position in celebrating and amplifying the spectacle of Components 1 via many actions, together with monitor activations, offering world-class DJs at occasions and enhancing fan experiences globally. The prolonged partnership will usher in a brand new part in Heineken and F1’s relationship and deal with partaking Components 1’s rising fanbase in significant and artistic methods while additionally offering world-class leisure moments, together with performances from Heineken’s newly introduced world ambassador, Dutch celebrity DJ Martin Garrix.
The Dutch beer model will use F1’s world platform to offer messaging round accountable consumption and promote Heineken 0.0, a premium zero-alcohol product – as a part of their accountable consuming programme. Since coming into the world of motorsport in 2016, Heineken has been dedicated to driving actual change in the direction of the attitudes round drunk driving, launching their ‘When You Drive, By no means Drink’ marketing campaign and has additionally dedicated to investing 10%+ of all media budgets to supporting accountable consumption programmes.
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Alongside the partnership, Heineken would be the official Title Race Accomplice for the inaugural Components 1 Heineken Silver Las Vegas Grand Prix 2023, which is about to create the right mixture of world-class leisure and distinctive fan experiences throughout the race weekend.
Stefano Domenicali, President and CEO of Components 1, mentioned:
Since our partnership with Heineken started in 2016, they’ve been an unbelievable accomplice specializing in delivering world-class occasions for all our followers that embody the perfect of sport and leisure. They’ve develop into a key a part of the race weekend. The work that Heineken is doing to advertise accountable consuming stays as necessary to us because the experiences they create for our followers, previous and new, and we look ahead to enhancing that all through this season and past.
Dolf van den Brink, Chief Govt Officer & Chairman of the Govt Board at Heineken, mentioned:
F1’s quickly rising, ever-changing fanbase was one of many many causes we prolonged our partnership. This can be a implausible alternative for us to proceed delivering world-class fan experiences whereas creating our accountable consumption messages to an more and more engaged and related viewers. With the Heineken Silver Las Vegas race later this yr set to be a spotlight, 2023 would be the most exhilarating season but!
