This advertising partnership will spotlight the fun of the drive as Harman Automotive turns into the unique in-cabin expertise workforce companion for Scuderia Ferrari.
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Harman, an automotive electronics know-how firm and subsidiary of Samsung Electronics Co., Ltd., centered on designing shopper experiences at automotive grade and introduced a multi-year, multi-faceted partnership with Ferrari to carry the following technology of in-cabin experiences to market at the moment. Ferrari will leverage Harman Prepared Improve {hardware} and software program to ship absolutely upgradeable shopper electronics-level experiences into the cabin throughout their car lineup rapidly and cost-effectively. The partnership extends to the racetrack, as Harman Automotive turns into the unique in-cabin expertise workforce companion of Scuderia Ferrari, starting with the 2023 Formulation 1 season.
The partnership with Ferrari marks the newest milestone in Harman Automotive’s journey to develop into the main automotive electronics provider delivering best-in-class in-cabin experiences. This transformation was not too long ago accelerated with the reveal of six new road-ready merchandise throughout Harman Discover at CES 2023 that ship particular car security, well-being, leisure and connectivity advantages – together with Harman Prepared Improve, a set of merchandise that considerably decrease new characteristic time to market and price for automakers and empowers shoppers to improve their very own car experiences simply. Prepared Improve transforms the automobile into a contemporary digital gadget that may be up to date and customized with new options and companies at any time – much like a smartphone. For Ferrari, Prepared Improve adapts to their car networks. It tunes the efficiency with out having to spend money on massive software program improvement efforts, accelerating the creation of its differentiated and signature in-cabin expertise.
Benedetto Vigna, CEO, Ferrari, stated:
Our partnership brings collectively two manufacturers celebrated for excellence and for pushing the boundaries of know-how and innovation. We look ahead to working with Harman to increase our in-cabin expertise benefit and ship a drive like no different to our prospects.
Christian Sobottka, President, Harman Automotive, added:
Harman Automotive and Ferrari share an experience, tenacity and innovation mindset tailored for activating a brand new period of driving. I don’t doubt this mix will ship experiences that excite shoppers and produce our worth proposition of Client Experiences. Automotive Grade. to life – on the observe and the highway.
ABOUT HARMAN
Harman designs and engineers linked merchandise and options for automakers, shoppers, and enterprises worldwide, together with linked automobile methods, audio and visible merchandise, enterprise automation options, and companies supporting the Web of Issues. With main manufacturers together with AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, Harman is admired by audiophiles, musicians and the leisure venues the place they carry out world wide. Greater than 50 million cars on the highway at the moment are outfitted with Harman audio and linked automobile methods. Their software program companies energy billions of cell gadgets and methods linked, built-in and safe throughout all platforms, from work and residential to automobile and cell. Harman has a workforce of roughly 30,000 throughout the Americas, Europe, and Asia. In 2017, Harman grew to become a wholly-owned subsidiary of Samsung Electronics Co., Ltd.
