Globant and Formulation 1 have launched into a multi-year partnership till 2026, a collaboration that guarantees to revolutionize the digital experiences for F1 groups and followers. As an Official Companion, Globant will lend its experience to Formulation 1, aiding within the growth of cutting-edge IT methods and merchandise that may improve the game’s digital panorama.
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As step one on this transformative journey, Globant—with its huge community of 29,000+ professionals spanning 33 international locations—will leverage its revolutionary applied sciences to revolutionize the digital experiences at occasions for F1 followers and key stakeholders. This contains the content material supply system used on the pit wall, a real-time streaming resolution that gives F1 and key stakeholders with distinctive multi-channel media, thereby putting the facility of the F1 expertise within the fingers of the followers.
All through the partnership, F1 will use main Globant know-how to attach followers higher digitally and assist create once-in-a-lifetime moments for followers attending Grands Prix, each on and off observe.
Martin Migoya, Co-Founder and CEO of Globant, expressed his satisfaction and pleasure concerning the partnership: “We’re thrilled to embark on this journey with Formulation 1, the world’s most technologically superior sport. Our position of their digital transformation course of and fan expertise providing is a testomony to their belief in us. Globant builds know-how that goals to please, and we’re assured that this partnership with Formulation 1, a contest that challenges athletes to compete on the highest degree and delights hundreds of thousands of followers worldwide, is an ideal match.”
Wanda Weigert, Chief Model Officer at Globant, added: “We make know-how increase ardour and elevate consumer and followers’ experiences. After our joint work with FIFA, Main League Rugby, and Los Angeles Clippers within the US, amongst different prime organizations, this new partnership with Formulation 1 permits us to globally carry on displaying corporations what we will do for his or her prospects and the way a lot worth we will drive into their companies.”
Jonny Haworth, Director of Business Partnerships at Formulation 1, mentioned: “This thrilling partnership with Globant will assist F1 additional elevate the at-track digital expertise for followers and groups. F1 has at all times been on the forefront of innovation, and this partnership will enable us to make use of the newest know-how to present followers the once-in-a-lifetime expertise they deserve.”
Pete Samara, Director of Strategic Technical Ventures at Formulation 1, mentioned: “In a sport with innovation at its coronary heart, this new partnership will assist F1 in its drive to remodel key IT methods to serve our passionate fanbase and devoted stakeholders higher. Collectively, we are going to use Globant’s technical excellence and our mixed dedication to pushing boundaries to maneuver F1’s occasion digital expertise into a brand new age.”
