Method 1 and Santander, one of many largest banks on the planet, are delighted to announce a brand new partnership. Santander will turn out to be its Official Retail Banking Associate in a multi-year deal beginning in 2025. With its world attain, the partnership will mirror the shared dedication to innovation between the 2 corporations and a deal with delivering unrivalled experiences for his or her respective followers and prospects on a worldwide scale.
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With a wealthy historical past in Method 1 courting again to 2006, Santander is ready to additional its involvement. The financial institution will probably be prominently featured on trackside signage at quite a few Grands Prix, providing Method 1 followers unique content material and activations all through the partnership.
The financial institution’s logos will function on trackside signage at a number of Grand Prix throughout the season, going down in Santander’s fundamental markets: within the US, Brazil, México, Spain, and the UK, amongst others. The financial institution may also present Method 1 followers with unique content material and activations all through the partnership.
Method 1 is without doubt one of the most watched sports activities globally, with a cumulative worldwide viewers of 1.35 billion in 2023 (Nielsen). Sixty per cent of this viewers is in Santander’s fundamental markets, with a rising attain within the US and amongst younger individuals globally. F1 hosts 24 Grand Prix occasions in 20 completely different nations, a number of of which happen within the financial institution’s most vital markets in Europe and the Americas.
Ana Patricia Botin (President of Banco Santander) and Stefano Domenicali (CEO of F1) on the presentation of Santander’s world sponsorship of F1. Santander, Wednesday 4 September 2024.
Stefano Domenicali, President and CEO of Method 1, stated:
“I’m delighted that Santander, an unimaginable world model, will turn out to be an Official Associate of Method 1. Santander has a proud historical past in our sport, they usually know the massive platform we are able to present to amplify their story to prospects across the globe. I need to thank Ana Botín, Group Govt Chair of Santander, and Juan Manuel Cendoya, International Head of Communications, Company Advertising and Analysis, and Vice Chair of Santander Spain, for his or her ardour and dedication to this thrilling partnership. Our shared deal with innovation and offering best-in-class service to our prospects and followers is essential to our partnership, and I sit up for an inspiring future on and off the observe.”
Ana Botín, Govt Chair of Santander, stated:
“We’re delighted to announce our new partnership with Method 1. Over almost 20 years since Banesto first started working with F1, the ability and world attain of the game have helped Santander interact with prospects, deepen relationships, and strengthen our model. This collaboration will assist create worth throughout the group and mark an necessary new chapter in our relationship as we proceed reworking and rising our enterprise.”
