AlphaTauri has introduced a multi-year partnership with former Alfa Romeo title sponsor PKN ORLEN, one of many largest oil and fuel firms in Central Europe.
Like Method 1, ORLEN is a world model, which is working in round 100 international locations, throughout six continents, subsequently this partnership will present the proper advertising and marketing platform to proceed to extend model consciousness and facilitate a variety of activations internationally for the model.
ORLEN’s branding will function on a number of prime places on the quickly to be launched AT04, together with the rear wing, in addition to the motive force attire.
“ORLEN Group is Central Europe’s most important multi-utility concern, serving greater than 100 million prospects,” stated Daniel Obajtek, CEO of PKN ORLEN. “World model recognition is crucial to realize our strategic targets.
“Practically half of the Group’s revenues come from gross sales overseas. That’s the reason we constantly concentrate on sport sponsorship, a cornerstone of our presence in probably the most prestigious racing sequence.
“With Method 1’s publicity, we attain a whole lot of tens of millions of followers worldwide and have constructed a constant advertising and marketing technique in Poland and overseas for years. We are going to proceed to leverage the huge potential of the game with our new cooperation with Scuderia AlphaTauri.”
“I am happy to be beginning the 2023 season with such constructive information for the staff,” added Franz Tost. “ORLEN are one of many main oil and fuel firms in Central Europe and this partnership will enable them to additional enhance their model consciousness, by the worldwide platforms we provide as a staff.
“I am wanting ahead to seeing their brand featured on our new automobile on the launch in New York Metropolis subsequent month and likewise how this partnership progresses over the approaching years.”
