Fila introduced at this time a sequence of on-site activations and actions on the 2023 BNP Paribas Open that can have a good time the model’s storied tennis legacy at one of many season’s marquee occasions.
Because the Official Attire and Footwear Provider of the match, Fila’s footprint on the 2023 BNP Paribas Open shall be anchored across the model’s ‘50 Years in Tennis’ celebration.
‘50 Years in Tennis’ Tribute To Convey Fila Historical past To Life On-Web site At Indian Wells
Followers attending the 2023 BNP Paribas Open will be capable of expertise Fila’s storied heritage and the evolution of Fila type in tennis since 1973. Key components from the model’s historical past, together with archival outfits and artifacts transported all the way in which to Southern California from the Fondazione Fila Museum in Biella, Italy, shall be featured on the Fila retail retailer on-site on the Indian Wells Tennis Backyard for followers to work together with as they store their favourite model attire and necessities.
This showcase shall be complemented by different shock Fila giveaways and occasions all through the match that honor Fila’s wealthy historical past. As well as, Fila will participate in a particular version of the match fan-favorite Tennis Talks, with a “50 Years in Tennis” panel set to happen on Saturday, March 11, alongside different distinguished manufacturers and organizations.
Execs To Spotlight The Model’s Trendy Evolution As They Debut ‘Tie Breaker Assortment’
Whereas Fila honors its previous off the courtroom and across the grounds of Indian Wells, the current shall be featured on-court as Fila-sponsored ATP and WTA gamers debut the model’s all-new ‘Tie Breaker Assortment’ in competitors on the 2023 BNP Paribas Open.
Excessive-profile Fila-sponsored gamers Barbora Krejcikova, Karolina Pliskova, John Isner, Diego Schwartzman, Brandon Nakashima and others will sport the gathering as they compete within the desert. Gamers may also put on Fila’s Axilus 2 Energized and Speedserve Energized tennis footwear as a part of their on-court wardrobe.
All through the match, Fila’s sponsored gamers shall be obtainable for a variety of fan-facing actions starting from in-store appearances to autograph classes.
Followers may store for his or her favourite Fila merchandise on-site, together with highlights from the ‘Tie Breaker Assortment’ obtainable for buy on the official model retailer on the BNP Paribas Open retail village. The shop shall be open from 10 a.m.- 6 p.m. on March 6-7 and from 10 a.m.-9 p.m. the rest of the occasion with particular giveaways and in-store occasions going down all through the fortnight.
Fila Continues Its Mission Of Empowering Subsequent Technology Of Tennis Gamers By way of New Junior Occasion, Faculty Ticket Donations
Fila’s dedication to empowering the way forward for tennis shall be on full show all through the 2 weeks in Indian Wells because the model will debut the first-ever Fila Worldwide Junior Championships to coincide with the 2023 BNP Paribas Open.
This inaugural junior occasion going down from March 13-19 alongside the primary draw of the BNP Paribas Open, gives promising junior girls and boys tennis gamers the chance to play on the identical courts because the professionals. The winner of every singles draw for the 2023 Fila Worldwide Junior Championships will obtain a wild card entry into the 2024 BNP Paribas Open.
As well as, Fila will additional its mission of inspiring the following era of the sport by donating greater than 200 tickets to native Coachella Valley highschool tennis groups. Fila will host tennis groups from eight native colleges all through the 2 weeks of the occasion, offering them the chance to observe the world’s better of the ATP and WTA Excursions compete of their yard.
