Sebastian Vettel stunned the entire F1 world by asserting his retirement on July twenty eighth, and from that second, a number of names of his potential alternative crammed headlines and information, but few count on that title to be the two-time world champion: Fernando Alonso.
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Since that announcement, Spanish media and Alonso’s supporters began to dream of a magic season, a brand new chapter of “Magic Alonso” that fed that dream within the first race of the season. With Lance Stroll lacking the pre-season following a biking crash, the Spaniard was within the highlight, and he didn’t disappoint.
The AMR23 confirmed early indicators of its potential in testing, the British outfit downplayed expectations. Nonetheless, after a rare weekend on the Bahrain Grand Prix, one can’t repress what the fact is: Fernando Alonso and the Aston Martin Aramco Cognizant F1 Staff is right here to combat for podiums, and most definitely, victories.
F1 in Spain is doing nice, and Fernando Alonso is in charge. The Asturias-born created a military of followers which have remained trustworthy to him even within the hardest occasions. Together with his title being confirmed as Lance’s team-mate, the “Alonsistas” began dreaming once more, proving that F1 is in a good condition not solely within the US, but additionally within the Mediterranean nation.
Spain has what it takes to develop into a strategic marketplace for the game.
With the presence of the Spanish Grand Prix being confirmed till, not less than 2026, two Spanish drivers within the grid combating for podiums, and the upcoming F1 Exhibition in Madrid; there isn’t a doubt that Spain has what it takes to develop into a strategic marketplace for the game.
Certainly, the Spanish Grand Prix is already offered out. Though watching the races is simply doable by a pay-per-view service, the present platform that holds the rights gives the present at a really affordable value. Moreover, F1 is now a part of the information and tales, giving much more visibility to a season that appears a captivating one.
However not solely did Fenrndo Alonso play his half, but additionally Carlos Sainz. Though his advertising and marketing energy isn’t the identical stage as Alonso’s, the Ferrari driver has had a outstanding position in protecting the game fashionable within the nation, and initiatives just like the Carlos Sainz’ Stand within the residence race, or him being the picture of recent and fashionable manufacturers did contribute to the success.
As Carlos and Fernando combating wheel-to-wheel, the problem for Spain is to indicate that it’s doable to assist each drivers with out falling into unhealthy fanaticism.
Moreover, the promoters of the Spanish Grand Prix are nearly obliged to enhance the mobility and primary providers throughout the three-day weekend to keep away from shameful photographs because it occurred prior to now 12 months.
Till final week, there have been 275 partnership offers confirmed for this season.
On the finish of the day, this sport depends massively on followers and companions, and the extra distributed these companions are, the higher it’s for the game. Till final week, there have been 275 partnership offers confirmed for this season, with new title sponsors for some groups, and new manufacturers getting into within the class for the primary time.
There isn’t any secret that Drive to Survive is taking part in a key position in selling the game, though the hassle a lot of the drivers have put in creating their very own manufacturers has additionally made a distinction, and on this regard, Fernando Alonso is a superb instance of branding. To not point out that the Spaniard has an entrepreneur spirit. Fernando has a brand new administration company, referred to as A14 Administration, which additionally makes him join simpler with new generations.
21 races to go, and Spain is rubbing its arms with glee to see Fernando getting what could be his thirty third victory, even perhaps in a decent championship combat with Carlos.
