Williams Racing and Duracell are thrilled to announce a multi-year extension to their impactful System 1 partnership, coinciding with the thrill of the Las Vegas Grand Prix.
Duracell, a globally acknowledged family title and the world’s main battery producer, first joined Williams Racing as a part of a North American partnership forward of the 2022 season. The collaboration rapidly developed right into a dynamic world partnership, highlighted by revolutionary activations which have resonated with followers and customers alike.
One of the vital placing components of this partnership has been the enduring copper-and-black Duracell branding seamlessly built-in into the Williams airbox. This distinctive characteristic, mixed with inventive fan engagement initiatives, revolutionary retail activations, and multi-market TV campaigns, has solidified the partnership’s fame for creativity and influence.
Waiting for 2025, the celebrated Duracell airbox will proceed its presence on the FW47, pushed by a formidable duo—Alex Albon and Carlos Sainz—poised to make waves on the grid. Duracell’s brand and iconic copper colors will stay prominently displayed on the drivers’ helmet visors, whereas the group’s units will profit from Duracell’s unique Energy Enhance Substances™ know-how.
The extension of this partnership marks an thrilling new chapter for 2 manufacturers united by a dedication to efficiency, innovation, and a relentless drive to push boundaries. Williams Racing is incorporating Duracell’s signature branding into this weekend’s Las Vegas Grand Prix to have a good time the renewed alliance. Followers will discover DRS flaps on Alex Albon and Franco Colapinto’s FW46 rear wings designed to resemble Duracell batteries, together with copper-coloured DRS buttons that tie into Duracell’s sponsorship of the race’s DRS zone.
READ MORE: Xerox Companions with Aston Martin Aramco F1 Staff in Groundbreaking Collaboration
Duracell’s renewed dedication follows current long-term partnership extensions with Kraken and Gulf Oil Worldwide, underscoring the boldness in Williams Racing’s transformation journey because the group continues its pursuit of championship success.
James Bower, Industrial Director, Williams Racing:
“Williams is proud to have Duracell powering our comeback journey into 2025 and past as we proceed constructing long-lasting relationships with industry-leading manufacturers that share our imaginative and prescient and values. The partnership has delivered memorable moments and iconic branding that has turn into a fan favorite on our vehicles, and we look ahead to the subsequent chapter as we proceed constructing momentum.”
Ramón Velutini, World CMO, Duracell:
“We’re excited to increase our partnership with Williams Racing as we proceed to assist their journey in the direction of getting again on high of the grid. Our shared ardour for efficiency and relentless pursuit of enchancment makes Williams Racing an ideal match for Duracell. Williams Racing and Duracell are ‘Constructed Completely different,’ embodying the assumption that ‘ok’ isn’t sufficient. I’m significantly thrilled that our unique ‘Energy Enhance Substances™’ know-how will energy their units on and off the observe.”
As Williams Racing and Duracell forge forward, this partnership stays a testomony to the facility of shared values and a dedication to excellence, inspiring followers and stakeholders worldwide.
