In collaboration with Visa Money App RB System One Group, HUGO has launched F1’s first fashion-inspired denim livery in over 30 years, a major milestone within the sport’s historical past, set to debut on the Singapore Grand Prix this weekend.
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The brand new sartorial-themed denim livery, a novel and unprecedented transfer in System One, displays HUGO’s signature model, a tribute to their iconic design. Not because the 90s, when Benetton’s ‘united colors’ livery graced the observe, has there been a trend collaboration of this magnitude in System One. Though trend partnerships have been more and more distinguished in F1, this marks a novel return to totally integrating a design right into a group’s automotive livery.
With the Visa Money App RB System One Group, HUGO is increasing this partnership by mixing excessive trend with high-speed motorsport. Along with the denim livery on the automotive, the group’s whole storage might be remodeled to echo the collaboration, whereas drivers Daniel Ricciardo and Yuki Tsunoda will don bespoke HUGO racing fits and attire all through the weekend.
Talking on the groundbreaking design, Daniel Ricciardo mentioned: “We’ve seen trend manufacturers collaborate with F1 groups earlier than, however the thought of a denim livery on the automotive takes it to a different stage. This collaboration will present trend homes that there’s extra room to discover in motorsport, and I’m excited to see the place this leads.”
Yuki Tsunoda additionally expressed his enthusiasm: “Style is one thing I’m enthusiastic about, and this collaboration goes past group outfits. The denim livery displays the creativity and id of our group, and it’s wonderful to be a part of one thing nobody else has achieved earlier than. It exhibits we’re reaching out to followers from all areas: artwork, music, trend.”
This collaboration of denim livery and F1 efficiency not solely blends fearless model with velocity but additionally redefines the boundaries of motorsport. It champions individuality and daring expression each on and off the observe, setting a brand new customary for trend partnerships in System One and galvanizing future collaborations.
