Whereas many companies and sports activities suffered through the COVID pandemic of 2020 to 2022, the UFC didn’t. UFC CEO Dana White not too long ago detailed in an interview with Bloomberg, simply how nicely his model did.
“Going by way of COVID undoubtedly didn’t harm us,” White stated. “There have been no sports activities on TV apart from us.
“Fights that ought to have been doing 300,000 buys had been doing one million. Our fan base grew one thing like 68 % throughout COVID.”
UFC officers labored to soundly maintain occasions by making a “bubble” the place athletes and their teaching staffs adopted a strict set of protocols that will enable for them to compete. Different sports activities started to implement related methods, ultimately opening up the markets for all after restrictions had been lifted. The early begin that White and staff had allowed for the UFC to seize maintain of audiences worldwide.
