Crypto.com and Components 1 have introduced an extension of their partnership, solidifying their collaboration by means of 2030. This renewal marks a big milestone of their relationship, which started in 2021 and underscores their shared dedication to innovation, fan engagement, and international progress.
Click on right here to subscribe to our print version!
Because the partnership’s inception, each Crypto.com and Components 1 have skilled exceptional growth. Components 1 has seen exponential progress, now boasting a cumulative TV viewers of 1.5 billion viewers throughout its Grands Prix, 750 million international followers, and 96 million followers on social media. Crypto.com, alternatively, has grown its consumer base greater than tenfold, reaching over 100 million customers globally and establishing itself as a pacesetter within the cryptocurrency trade.
The renewed partnership will concentrate on delivering unique fan experiences and activations at numerous Grands Prix, enhancing the game’s enchantment and accessibility. Crypto.com’s presence might be highlighted at key races all through the season, reinforcing the model’s integration into Components 1.
Moreover, Crypto.com will proceed because the Official Title Companion of the Components 1 Crypto.com Miami Grand Prix, a collaboration that started with the race’s debut in 2022. This partnership has performed a pivotal function in elevating the profile of each Components 1 and Crypto.com in the US and past.
Emily Prazer, Chief Industrial Officer at Components 1, expressed her enthusiasm in regards to the partnership renewal: “We’ve loved an awesome partnership with Crypto.com since 2021, and this extension will make them one among our longest-term companions. Our sport has modified considerably in that point, so we’re delighted to have them proceed with us till 2030, and we look ahead to seeing how they have interaction with followers by means of their race activations.”
READ MORE: Unique Interview with Enzo Mucci: The Driving Power Behind Rising Stars Bearman and Lawson
Steven Kalifowitz, Chief Advertising and marketing Officer of Crypto.com, highlighted the partnership’s impression on the corporate’s model evolution: “Components 1 was one among our first international sports activities partnerships and a key driver in elevating Crypto.com to probably the most acknowledged crypto model on the earth. We’re as bullish as ever about the way forward for crypto. We will confidently say crypto is right here to remain, and we’re excited to maintain the momentum going with Components 1.”
This partnership renewal coincides with a number of vital milestones for Crypto.com. The corporate not too long ago unveiled its product roadmap for 2025, which outlines bold plans to launch transformational providers and choices. These initiatives goal to place Crypto.com as the only model vacation spot for cryptocurrency and digital finance, additional solidifying its management within the trade.
As Crypto.com and Components 1 proceed to innovate and increase, their prolonged partnership guarantees to deliver new ranges of engagement and worth to followers and customers worldwide. The collaboration exemplifies the dynamic synergy between sports activities and expertise, setting a precedent for future partnerships within the digital age.
