Press Releases
Collaboration & sustainability headline Nitto ATP Finals as Torino Inexperienced Mission enters second 12 months
Initiative is pushed by Nitto, ATP and the FITP
November 09, 2024
FITP
The Inexperienced Wall was unveiled on Saturday forward of the beginning of the Nitto ATP Finals.
By ATP Workers
Because the Nitto ATP Finals kicks off, the second 12 months of the Nitto ATP Finals Torino Inexperienced Mission continues to raise the event’s dedication to environmental sustainability. This initiative, pushed by Nitto, ATP and the Federazione Italiana Tennis e Padel (FITP), encompasses a sequence of initiatives that join followers, companions, and native stakeholders, underscoring the facility of partnership in advancing sustainable practices inside the sport.
Spotlight: The Inexperienced WallIn the center of the Fan Village, guests will discover The Inexperienced Wall — a sustainability-focused set up designed with stay vegetation, developed collaboratively by Nitto, ATP and FITP. The wall invitations followers to have interaction straight with the theme of sustainability, providing a vibrant backdrop for photographs and social media shares that promote environmental consciousness. Following the event, The Inexperienced Wall can be relocated inside Turin, an lively image of the town’s sustainability mission. As one of many European Fee’s 100 “Mission Cities”, Turin has dedicated to attaining local weather neutrality by 2030.
Innovation Summit: Round Economic system LeadershipThis 12 months’s Nitto ATP Finals Innovation Summit hosted its third version on Friday, bringing collectively thought leaders to debate the ‘Proper to Restore’ and round economic system initiatives. Audio system from Nitto, FITP, the Metropolis of Turin, and the Politecnico of Torino, amongst different trade representatives, joined a sequence of roundtable discussions, specializing in progressive approaches to sustainable consumption and waste discount. The Summit reaffirms Nitto and ATP’s shared dedication to sustainability by means of thought management and lively partnership with native establishments.
Fan Participation: Monitoring Journey EmissionsFor the primary time, followers attending the Nitto ATP Finals can have the prospect to assist the event’s sustainability targets by logging their journey to and from the occasion. Powered by Nitto in collaboration with sustainability startup LOWR, this initiative will present precious insights into the carbon footprint of fan journey, a significant contributor to occasion emissions. This undertaking is a part of ATP’s broader ATP Serves technique, which focuses on advancing the game’s sustainability.
“The Nitto ATP Finals is the top of our season, and we’re proud to see it main the way in which on our sustainability roadmap,” mentioned Massimo Calvelli, ATP CEO. “This progress is pushed by partnerships, combining strengths to attain significant change. Nitto’s assist, alongside the dedication of all our companions, has been important in making this occasion the perfect it may be — for tennis, our neighborhood and the planet.”
This 12 months’s Nitto ATP Finals Torino Inexperienced Mission initiatives construct on a profitable 12 months in 2023, with actions together with planting 40 bushes within the neighborhood of the Inalpi Area, set up of inexperienced roofs atop choose bus stops within the metropolis and donating €100,000 to the Municipality of Turin.
