Scuderia Ferrari HP proudly publicizes a brand new multi-year partnership with Chivas Regal, the enduring luxurious Scotch whisky model, which joins as an Official Group Accomplice. Launching simply forward of the much-anticipated Las Vegas Grand Prix, this collaboration is ready to convey a mix of pleasure and duty to Method 1 followers worldwide.
The partnership between Scuderia Ferrari HP and Chivas Regal will ship a spread of partaking activations, providing followers a novel behind-the-scenes glimpse into the world of Method 1. By means of immersive experiences and unique content material, this alliance goals to disclose the often-unseen elements of life off the observe, making the thrills of racing accessible to a broader and extra numerous viewers.
Past enhancing the fan expertise, Chivas Regal will leverage this world platform to champion the significance of accountable ingesting. By selling consciousness concerning the risks of drink-driving, Chivas Regal is dedicated to creating a optimistic social impression amongst Method 1’s passionate fan base.
Frédéric Vasseur – Group Principal, Scuderia Ferrari HP
“We’re thrilled to announce our partnership with Chivas Regal. Our shared values of excellence, consideration to element, and a dedication to craftsmanship—rooted in wealthy traditions but ever-evolving—type the inspiration of this collaboration. Collectively, we intention to set new requirements in our respective fields. I look ahead to a partnership that isn’t solely thrilling however helpful for each manufacturers.”
Lorenzo Giorgetti – Ferrari Chief Racing Income Officer
“We’re excited to welcome Chivas Regal to the Scuderia Ferrari HP household, marking their first enterprise into the world of elite motorsport. By means of this partnership, we are going to have interaction followers with revolutionary and provoking activations, broadening our attain and increasing each the Scuderia Ferrari HP and Method 1 fan bases.”
Jean-Etienne Gourgues – Chairman & CEO of Chivas Brothers
“This partnership represents a transformative second as we convey Chivas Regal into the guts of motorsport tradition. Scuderia Ferrari HP, a pioneer in each racing and cultural affect, aligns completely with our model ethos. In Method 1, success is pushed by teamwork—a worth that mirrors Chivas Regal’s ‘I Rise, We Rise’ mission. As we have interaction with right now’s vibrant and numerous neighborhood of racing followers, we may even emphasize the important message of by no means ingesting and driving. We look ahead to an impactful journey, beginning within the 2025 season and increasing into the long run.”
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By means of this alliance, Scuderia Ferrari HP and Chivas Regal intention not solely to entertain however to encourage optimistic motion, mixing the joy of racing with a dedication to security and duty on a world scale.
