The ‘Purple Bull’ of Ferrari confirmedScuderia Ferrari is delighted to announce the renewal and enlargement of its partnership with Celsius Holdings, the producer of the globally well-known health drink, Celsius. Celsius is now a worldwide Workforce Associate of the Method 1 group. Celsius will proceed to gas Scuderia Ferrari each on the observe and at Maranello with its health drink made out of premium substances and nil sugars. This beverage is designed to supply power for people aiming to remain match, push their limits, and improve their general high quality of life. Followers of Scuderia Ferrari may stay up for particular activations organized by Celsius all through the season, each on and off the tracks, promising a memorable season.
Lorenzo Giorgetti, Chief Racing Income Officer at Ferrari, expressed, “Lower than a 12 months because the begin of our collaboration, we’re happy to increase the partnership with Celsius, which turns into a worldwide Workforce Associate of Scuderia Ferrari for the 2024 season and past. With its merchandise based mostly on premium substances, Celsius will present our drivers and group members with a vital power reserve to carry out at their finest throughout this 24-race season. Celsius is rapidly changing into probably the most common power drinks in the marketplace, and we stay up for working with them on new concepts to create thrilling experiences for our followers worldwide.”
Kyle Watson, Government Vice President, Advertising and marketing of Celsius, acknowledged, “Celsius shares with Scuderia Ferrari the fervour for competitors that drives drivers, the group, and followers to offer their finest and dwell in form on and off the observe. We couldn’t be happier to proceed rising our partnership with this historic Method 1 group that shares our dedication to extracting the very best from day-after-day and performing on the highest ranges.”
Feb 9, 2024
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