BWT Alpine F1 Workforce is delighted to announce a multi-year partnership with Mexican confectionary agency Canel’s. Constructing on a relationship that began over seven years in the past, Canel’s will stay a loyal Confectionary Accomplice for the forthcoming seasons.
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Otmar Szafnauer, Workforce Principal, BWT Alpine F1 Workforce:
It’s rewarding when a long-standing associate like Canel’s confirms their loyalty with renewed power. We sit up for persevering with our affiliation with a model that brings flavour and pleasure to our group.
Canel’s spokesperson added:
Our household enterprise has a protracted historical past of involvement in sports activities, and we understood the potential of a Formulation 1 partnership as quickly as Grand Prix racing returned to Mexico Metropolis in 2015. Our affiliation with BWT Alpine F1 Workforce started the next 12 months and has continued to deliver to our firm important model fairness. We’re delighted to substantiate our dedication to a multi-year plan and proceed this journey of shared values and keenness.
About Canel’s
Canel’s is a various, privately held Mexican enterprise which has grown from a confectionery enterprise. Established in 1925, San Luis Potosí, at present Canel’s operates throughout confectionary, actual property, lodge and storage. The confectionery enterprise stays central throughout the group, with the confectionary division’s predominant product line being chewing gum. It additionally manufactures 150 merchandise, together with mushy and laborious candies, fruit chews, milk caramel chews, toffees, lollipops, jelly beans and extra. The manufacturing website includes greater than 100,000m squared, from the place Canel’s distributes its merchandise to North and South American markets and 30 extra international locations worldwide.
Along with constructing profitable Mexican and US markets, the corporate have expanded product distribution to greater than 25 international locations worldwide, together with Guatemala, Israel, Germany, Colombia, Spain, United Arab Emirates, Australia, New Zealand, and Mongolia, amongst others.
The corporate additionally sponsors knowledgeable biking group known as Canel’s–Specialised and a regional sponsor for Renault Sport Workforce. It additionally sponsors Liga MX aspect Atlético San Luis.
