Alfa Romeo F1 Group Stake has launched a collaboration with world-renowned artist BOOGIE to create an inventive undertaking aimed toward bringing followers nearer to the workforce and celebrating the beginning of the 2023 season. BOOGIE used his spray cans to make a one-of-a-kind piece of artwork on the physique of one of many workforce’s automobiles. It was proven for the primary time within the stunning setting of Waldhaus Flims within the Swiss Alps.
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BOOGIE, a German-born graffiti artist, designer and illustrator residing in Switzerland, boasts an inventive profession that has taken him to create content material in additional than 40 nations, with a number of the largest manufacturers on this planet and a number of the most completed artists of his technology.
Based mostly in Basel, BOOGIE embodies the spirit of Alfa Romeo F1 Group Stake: worldwide and proudly native, prepared to have interaction with totally different cultures and locations with out forgetting the place it comes from. Designed for a workforce that, since its beginnings, has been difficult the established order, the Artwork Automotive is born within the Swiss mountains, the unbelievable alpine backdrop enjoying as large a component within the composition as brushes and paint.
The design of this creative undertaking will not be a easy PR stunt however the starting of a marketing campaign to carry followers nearer to the workforce. JigSpace, an Alfa Romeo F1 Group Stake accomplice, created a bespoke 3D mannequin of the automotive in its distinctive livery, which followers can take pleasure in in augmented actuality (AR) from the consolation of their very own properties.
To showcase the workforce’s partnership and the latest applied sciences, the Artwork Automotive may also be out there in particular person when it travels to London for the 2023 ICE London, the World Gaming Hub held on the ExCel on February 7-9. Extra appearances in Zurich, inviting the local people to check drive the automotive, and in Grand Prix vacation spot cities are additionally deliberate however have but to be introduced.
A choose group of the workforce’s most devoted followers shall be invited to the workforce’s Hinwil headquarters to see the Artwork Automotive and meet BOOGIE. To reveal how the Artwork Automotive undertaking resides, followers will collaborate with the artist so as to add their distinctive contact to element. Followers are on the centre of every part the workforce does, and Alfa Romeo F1 Group Stake desires to carry them as near this undertaking as doable.
Lastly, following a year-long marketing campaign, the Artwork Automotive by BOOGIE shall be auctioned by Memento Exclusives by F1 Authentics to boost funds for Alfa Romeo F1 Group Stake’s charity accomplice, Save the Youngsters – giving again to the neighborhood even additional.
This undertaking will carry Alfa Romeo F1 Group Stake nearer to the followers in every section of its growth. The workforce is proud to go on this thrilling, ground-breaking journey with trusted companions and an inspiring artist. That is the workforce’s first ever Artwork Automotive: together with his distinctive, clear, comic-style look, BOOGIE put his signature on a singular undertaking.
Alessandro Alunni Bravi, Managing Director of Sauber Group and Group Consultant:
We’re proud to carry this undertaking to life with an unbelievable artist akin to BOOGIE. He’s like us, the embodiment of expertise who got here to name Switzerland residence and developed a singular model and manner of doing issues. Like BOOGIE, we’re not afraid to problem how issues are accomplished; the Artwork Automotive undertaking is the perfect instance. Most significantly, we don’t need the Artwork Automotive to stay closed in our HQ: it’s a undertaking for our neighborhood, for our followers, to get nearer to the workforce – first by the JigSpace AR expertise, then in particular person – and really feel what drives us. I’m enthusiastic about seeing this undertaking develop, and I can’t anticipate the following few months.
BOOGIE, artist:
It’s a once-in-a-lifetime expertise, and portray a Formulation One automotive for a Swiss workforce is particular for me. Portray a Formulation One automotive will not be one thing you get to do day by day. I wished to seize the workforce’s enthusiasm for my design by having the letters come collectively to supply an artwork piece representing all of the companions, companions, and organizations that helped make this automotive. Alfa Romeo F1 Group Stake is extra than simply what its title says; it’s a group of people that all work towards the identical aim.
