At Ferrari, enthusiasm is hovering for the brand new season, with Lewis Hamilton becoming a member of the workforce and hopes excessive for a world title that slipped away in 2024 solely within the closing race. Ferrari CEO Benedetto Vigna is conscious of the collective euphoria and is concentrated on protecting the workforce’s focus excessive. The Italian supervisor is nonetheless happy with the work finished to date and doesn’t miss the possibility to thank the workforce.
Keep grounded
Ferrari’s CEO met journalists in Milan throughout the launch of the brand new partnership with Unicredit. When requested about his ideas on the upcoming season, Benedetto Vigna responded with out hesitation: “Preserve the wheels on the bottom. We’ve finished good work within the Scuderia. Nonetheless, it’s essential to remain grounded, studying from errors, which we’ll make. When you’re not making errors, it means you’re not innovating, not attempting something new. The essential factor is to get better from them.”
The top of Ferrari displayed a shift in communication type. Benedetto Vigna’s phrases are removed from these on the 2023 launch, the place he described the brand new automobile as unprecedented in velocity—an announcement adopted by a season of nice challenges for Ferrari. The CEO’s new cautious tone, nonetheless, just isn’t an indication of a insecurity within the workforce. Quite the opposite, Vigna revealed that he had personally thanked the workforce even earlier than final yr’s Abu Dhabi Grand Prix, expressing his satisfaction with their work whatever the closing consequence.
The tradition of change
In the course of the press convention held at Unicredit’s Milan headquarters, Vigna additionally spoke extensively in regards to the inside cultural renewal throughout the workforce. Particularly, the CEO totally embraces the significance of accepting change, a message promoted on social media by Lewis Hamilton at the beginning of the brand new yr. Benedetto Vigna urged the workforce to take inspiration from Lewis Hamilton: “At 40, he modifies and places himself to the take a look at in a special tradition as a result of Latin and Anglo-Saxon cultures are completely different. It’s fantastic to not concern change.” – the Ferrari chief executiv officer concluded.
Jan 17, 2025
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