This column pays homage to Ben Rosario and all of the fantastic issues he has executed for HOKA NAZ Elite. Ben Rosario has constructed a legacy as a category athlete, a savvy retailer, and a very good coach and administrator. He might be missed.
Ben Rosario has introduced (Dec. 4) that he could be leaving the membership he based, HOKA NAZ Elite. HOKA NAZ Elite has been a visual and thrilling membership for eleven years, showcasing its sponsor, HOKA, his athletes, and his membership.
Ben will announce the following chapter in his skilled profession, and we want him the perfect!
Listed below are 5 Deep Ideas on Ben Rosario and his tenure at HOKA NAZ Elite;
Ben developed some high quality athletes, from Kellyn Taylor to Scott Fauble to Kelly Taylor and Stephanie Bruce. Think about Kellyn Taylor, who ran by way of 4 Olympic Trials. Think about Stephanie Bruce, who competed in XC, observe, and marathons. And think about Scott Fauble, whose marathon consistency was spectacular!
NAZ Elite promoted the HOKA and NAZ manufacturers and athletes. Ben Rosario will get it. His social media promotions, newsletters, previews, and opinions did what each membership and model needs to be doing throughout the US. NAZ Elite athletes have fan bases, and their social presence has helped construct the HOKA model.
NAZ Elite showcased powerful, dedicated, fascinating girls athletes. From Aliphine Tuilimuk, Olympic Trials Champion, to Kellyn Taylor and all in between, Ben Rosario and his crew constructed tales across the NAZ athletes. We knew the place they have been, day in and day trip. We developed a dialog, which is vital on this trendy age of 24-hour sports activities.
Ben Rosario all the time had time for the media. He was cheerful, sincere, and considerate. As a media skilled for 45 years, he’s fairly uncommon. Many manufacturers make us soar by way of hoops to get primary data. Ben and his crew knew they have been solely nearly as good as their narrative.
HOKA NAZ Elite, underneath Ben Rosario, put extra into the game than they took out. Nice position fashions, increase from dangerous races, racing constantly, showcasing the number of HOKA merchandise, Ben Rosario will get it: a model will get worth from its sponsorships when they’re seen constantly
We end with a collection of movies that Ben did for us, working with our companions, The Shoe Addicts, in 2016: https://www.runblogrun.com/2016/10/2016-hoka-one-one-coaching-interview-series-ben-rosario-on-coaching-distance-runners.html?swcfpc=1
