ASICS is launching their first ever European pro-athlete coaching centre in Font-Romeu, France.
The camp, managed by Dave Klink, will host round 20 ASICS athletes – quick and long-distance runners – at a time, providing entry to a brand-new athletics monitor, a hypoxia chamber, a weight and health room alongside a restoration pool. Throughout their keep at one of many model’s chalets, a group of physios, psychologists and medical doctors might be obtainable to supply the bodily and psychological care that the athletes must really feel and practice at their finest.
Outstanding athletes resembling Eilish McColgan, Mo Katir and Sarah Lahti are already getting ready to arrange base in Font-Romeu for an prolonged interval as they practice for the upcoming challenges on the World Athletics Championships in Budapest (August 19-27). Additional athletes will be a part of on a shorter keep foundation from now all the way in which to the instant preparation for the Paris 2024 Olympics.
Mo Katir (Asics Europe)
Olivier Mignon, Director of Sports activities Advertising, ASICS EMEA says: “We’re excited to be opening the Chojo Camp Europe right this moment. The bodily and psychological well-being of our athletes has all the time been essential to ASICS. We’ve been in a position to assist them with merchandise, bodily care resembling physios, mental-health providers and now with their very own area to arrange for competitions.
The camp is a unbelievable alternative for our athletes to come back collectively and practice underneath the perfect situations. Waiting for the World Championships in Budapest this yr and Paris subsequent yr, we’re assured it will assist our athletes put together to be at their high stage.”
McColgan, who just lately took 43 seconds off her British half-marathon report on the Berlin Half and is a well-recognized face to Font-Romeu, provides: “It’s nice to have ASICS assist its athletes with these services. I’ve all the time been a fan of altitude coaching, and having the ability to have a base in Europe, near the place I’ll be racing over the summer time, is unbelievable.
“It will likely be the final preparation for them earlier than Budapest 23.” @MignonOlivier – Director of Advertising at @ASICSeurope – on ASICS’ new Chojo Camp Europe 💬
It will likely be primarily based at Font-Romeu – at 1850m altitude – and assist put together elite athletes for champs ⛰️
🎙️ @TimAdams76 pic.twitter.com/uqrZzDfIcx
— AW (@AthleticsWeekly) April 5, 2023
“It’s not one thing all athletes have the funding to do, however with ASICS opening the Chojo Camp many who wouldn’t usually, can now practice at altitude and expertise the advantages. I’m trying ahead to getting in my periods on the monitor, while additionally attending to mingle with fellow ASICS athletes.”
The time period ’Chojo’ has an extended historical past at ASICS. It was used often by the founder, Kihachiro Onitsuka, when referring to new initiatives. The phrase interprets from Japanese to ‘striving for the height’.
Alongside the European facility, ASICS has additionally established a coaching camp in Iten, Kenya, to assist the event of recent athletes.
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